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Alex Berman
The cold email king, B2B software operator, and my longtime friend
Alex Berman is the person thousands of founders learned cold email from. To me, he is also the friend who will leave a Thai dinner and head straight to the airport. This page brings together those trips, our interviews and his lessons on outreach.
Who is Alex Berman?
Alex builds, buys and sells B2B software companies. His site lists five exits, including the $10M sale of Taplio to lempire. He wrote The Cold Email Manifesto, runs the agency-owner community Galadon, and teaches outbound sales to more than 100,000 subscribers on his YouTube channel. His own account of his early outbound work names Netflix, TV Land and Billboard artists.
In 2018, Alex had me on his agency channel to talk Facebook ads and mentorship. We have recorded more conversations and traveled together since then.
What happened when we went to India together?
In June 2022 we made it to Uttarakhand, in the foothills of the Himalayas. We visited the ashram Steve Jobs went to as a young man, the same place he later told Mark Zuckerberg to go see.
We also recorded ourselves singing Stevie Wonder's "I Just Called to Say I Love You" in India. Here is that video.
We have also visited the Taj Mahal together. In February 2026, I sent Alex a note about 600,000 views on one of our India posts. His reply was "Nice!!"
Why do we keep ending up at buffets?
If there is a buffet in the city, Alex and I will find it. We have eaten our way through buffets around the world, seafood in one place and dim sum in another.
What did we see in London?
Thanksgiving week 2021, Alex, our friend Mark Wagner and I flew to London. We visited the British Museum among our stops.
How did a Thai dinner turn into Universal Studios?
One night over Thai food, we decided to go to Universal Studios. We both had season passes, and we went straight from the restaurant to the airport.
What happened in Las Vegas?
In July 2021, Alex, a creator named Pablo and I were recording in a penthouse at the Cosmopolitan. Between takes I pulled out my phone and shot a one-minute video of them working, with the Cosmo sign in the frame. I wrote about that idea in Content About Content: when you film the making of the content, people get to know who you are, not just what you sell.
The interview we recorded that trip became his golden geese lesson, the clearest explanation of cold email targeting I have heard. Vegas was also where Alex ended up on stage at a magic show, which you can see below.
Why did I bring Alex on stage in Nashville?
In September 2024, Tom Shipley's DealCon brought agency and brand CEOs to Nashville. I was speaking on the last morning. The night before, I talked Alex into joining me for the talk. I told the organizers the truth: he has exited several agencies and software companies he founded, which makes him a higher-caliber speaker than me. When you have a friend like that in the city, you do not give the talk alone.
What are the best Alex Berman and Dennis Yu videos?
We have interviewed each other more than once. His channel had me on in 2018 for Facebook ads and mentorship, and in November 2024 for a nuts-and-bolts walkthrough of the Dollar-a-Day method. This is our 2021 podcast conversation.
More from us: agency mistakes that make clients fail, the golden geese interview, and the full list on my podcast appearances tracker.
What has Alex taught me about cold email?
Three things, mostly over meals:
- Who you email matters more than what you write. Alex's own rule is that targeting and deliverability decide most of the result before anyone reads a word.
- Short wins. A compliment, one relevant case study, and a simple ask. Four or five sentences.
- Clone your best client. Find the client you would love ten more of, then email a hundred companies just like them.
I brought more of his cold email lessons together here: the definitive cold email guide, featuring Alex. If you want the professional side of his story, the books, the stages and the exits, read why Alex Berman is called the cold email king on DigiMarCon.
Photos with Alex Berman
Travel and work with Alex Berman. Photos from my shared album.
Frequently asked questions
Why is Alex Berman called the cold email king?
He wrote The Cold Email Manifesto, built one of the largest YouTube channels on outbound sales, and his site credits his methods with helping 14,000+ clients book more than 500,000 sales meetings.
How do Dennis Yu and Alex Berman know each other?
Alex interviewed Dennis on his channel in 2018. Since then they have recorded several interviews, spoken together at DealCon in Nashville, and traveled together to India, London and Las Vegas.
Where can I learn Alex Berman's cold email method?
Start with his YouTube channel and The Cold Email Manifesto, then use the step-by-step guide Dennis wrote from Alex's lessons.