Alex Berman

YouTube creator and operator behind Experiment 27 and Email10k

In 2018, Alex Berman sat Dennis down as a guest on his agency channel. At the time, Dennis was the CTO of BlitzMetrics, a company that partnered with schools to train young adults on real client work. The conversation focused on Facebook ads and mentorship, specifically exploring how an agency can grow without inventing the client’s creative. This early collaboration established a foundation of practical, operational dialogue between the two.

Their work together evolved into a practical walkthrough of the "Dollar-a-Day" strategy. In November 2024, they recorded a nuts-and-bolts conversation about getting useful signals from small ad budgets. Alex’s channel published the finished cut, preserving the specific lessons on ad testing and content visibility. This exchange highlights their shared interest in actionable marketing tactics that remain effective outside of high-budget environments.

Beyond the studio, their connection has included shared moments that ground their professional relationship. In July 2021, Dennis was in Las Vegas with Alex and a creator named Pablo. While they were recording, Dennis pulled out his phone to shoot a one-minute video of them working, with the Cosmo sign in the frame to establish the location. This "content about content" approach was intended to help audiences connect with who they are and the topics they care about. Additionally, a photograph from April 2025 shows the two of them at the Taj Mahal, a reminder that their best marketing conversations rarely stay inside a studio.

Alex is also recognized for his work in cold email and B2B outbound, operating from his own site and channel. He is the creator behind Experiment 27 and Email10k, contributing to the broader network of digital marketers and podcast hosts that Dennis has interviewed. Their interactions, from plane seat introductions to formal video recordings, reflect a consistent focus on preserving the human details and technical lessons of their shared work.

Photos with Alex Berman

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