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Co-founder of ShopGenieCayden Phipps

Cayden Phipps is a co-founder of ShopGenie, an all-in-one CRM platform designed specifically for independent auto-repair shops. He and his co-founder, Kieran O’Brien, built the company as a focused solution for a niche market that often lacks tailored software support.
Their journey to building ShopGenie was not a direct path from the start. The pair previously worked in marketing services before pivoting to develop a SaaS product. This shift allowed them to move from providing services to creating a scalable product that addresses specific operational needs within the auto-repair industry.
The early development of ShopGenie was a bootstrapped effort. The team grew the business organically, reaching a milestone of 6.6 million in annual recurring revenue in just over a year. This rapid growth reflects the strong demand for their integrated CRM solution among independent shop owners.
Photos with Cayden Phipps
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