George Leith

Voice · Revenue leader · Broadcaster

For six years, George Leith was the voice agencies heard in their headphones on the Conquer Local podcast. At a time when almost nobody was making serious content for people who sell to local businesses, he created the show and hosted 269 episodes through April 2023. He taught thousands of local-media and agency sellers how to actually serve small businesses, establishing himself as a broadcaster-turned-revenue-leader who understands the nuances of the industry.

George’s career is defined by building revenue organizations at scale. He spent a decade building the revenue organization at Vendasta before moving to Harvard Media to prove that the same playbook worked in broadcast. He is currently the President of International Partnerships at AdCellerant, where he runs the company’s international expansion, and serves as Co-founder and Chairman of EvolveX360. He is one of the few people Dennis knows who can hold a room of two hundred media sellers and a one-on-one coaching call to the same standard.

The advice George has given Dennis that he quotes most often is that reputation management is not a product; it is the product. He illustrates this with the "dead dog" analogy: a single negative review on a Google Business Profile is like a dead dog in the doorway of your favorite shop. Most customers will not step over it, even if the business is doing everything right. George taught this lesson to Dennis, who now references it frequently in presentations because it is hard to forget once heard.

Like most successful executives, George never got around to building a personal brand website. For thirty years, he built other people’s revenue, meaning the proof piled up on other people’s domains. Dennis and George built georgeleith.com to gather that proof in one place. When George relaunched his own show, the first episode was recorded with Dennis at the Bellagio. His personal brand is now receiving the full entity-home treatment, documented in a public audit and build log.

Photos with George Leith

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