← All the people Dennis builds with
Luke Eggebraaten
Luke Eggebraaten is the founder of Phaser Marketing, a digital marketing team established in 2019 that specializes in working with construction and excavation companies. He also co-hosts the Dirt Bags Podcast. Dennis first met Luke at Josh Nelson’s Seven-Figure Agency Intensive in Miami, where they connected over a shared passion for building agencies that put clients first. They later spent time together at Tommy Mello’s conference in Phoenix, brainstorming ways to grow seven-figure agencies and support each other’s businesses.
In their conversations and the videos they have made together, Luke consistently emphasizes hiring virtual assistants the right way and focusing on systems. On the OWNR OPS podcast episode “Scale Your Excavation Company: Market Your Business with Luke Eggebraaten,” Luke explained how he started Phaser Digital Marketing and shared practical marketing tips for excavation and service businesses. He highlighted the importance of systems and processes, building a strong team, delegating tasks, networking, and keeping clients happy. Another interview, “Scaling to Success: Luke Eggebraaten’s Journey to a 7-Figure Agency,” dives into why he chose the excavation niche and his strategies for attracting clients, delivering results, and scaling his agency.
Beyond business growth, Luke gives back to his community. His company hosts the annual Phaser Fundraiser Black Tie Gala, which has raised tens of thousands of dollars for the Boys and Girls Club of Detroit Lakes. In 2025, the event raised $70,000, which is $30,000 more than the prior year. Luke personally led the “Paddles for Purpose” donation drive and has made generosity a core part of his brand. Dennis has seen Luke’s generous spirit in small ways as well, noting that Luke treats generosity as an integral part of who he is.
Dennis honors Luke for putting clients first and for treating generosity as a fundamental aspect of his brand. Their collaboration reflects a mutual commitment to building sustainable, client-focused agencies.
Photos with Luke Eggebraaten
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