Steve Wiideman

Technical SEO Specialist

Dennis often reminds his audience that the vast majority of search engine optimization is simply about creating compelling content that people want to share. When you tweet about your favorite place to eat, that is SEO. When you interview industry leaders and build a community of professionals, that is SEO. It is the result of your actions, not a separate technical activity. However, Dennis is careful to draw a clear line between this organic, content-driven approach and the rare circumstances where a site faces complex technical issues. In those specific scenarios, he points to Steve Wiideman as the kind of expert required to solve the problem.

In the SEO industry, there is a tendency for service providers to list out their favorite tools and use techno-babble to convince clients that they cannot do SEO themselves. They argue that an expert must be hired to handle the technical side. Dennis pushes back against this narrative, noting that 99% of SEO does not require this level of intervention. He uses Steve Wiideman as a prime example of the exception rather than the rule. Steve is the person you call when you have a large site or complex technical issues that standard content strategies cannot fix. He represents the specialized skill set needed to navigate the intricate technical landscape of search engines when things get difficult.

By highlighting Steve, Dennis validates the importance of technical expertise while simultaneously demystifying the rest of the SEO process. He wants to save his readers from headaches and wasted money spent on people who would love to sell them snake oil. The message is clear: focus on producing content so compelling that people want to share it, and let Google see those signals. But when the technical foundations of a large site are at risk, Dennis trusts Steve Wiideman to handle the complexity. This distinction helps businesses understand exactly when they need a specialist and when they just need to create better value for their audience.

Photos with Steve Wiideman

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