Dennis Yu

SEO Audits by Dennis Yu

49 published SEO audits — roofers, HVAC contractors, law firms, auto dealers, clinics, agencies and personal brands — each scored on the same seven-component rubric, each with findings tied to a URL you can open yourself.

49PUBLISHED SEO AUDITS
341AUDIT-FAMILY PAGES LIVE
7SCORED COMPONENTS
100POINT SCALE

How the audit works

An SEO audit is not a crawl dump. A crawl tool produces 400 issues sorted by its own severity guess; that is a data export. An audit is a judgement: where the site stands, what is costing the most, and the order to fix it — with a number, so next month can be compared to this month.

Technical18%Indexability, crawl access, sitemaps, robots.txt, status codes, redirects, HTTPS, Core Web Vitals, mobile rendering.
On-Page & Schema16%Titles, H1s, meta descriptions, internal linking, JSON-LD structured data, canonicals.
Content & Keywords18%Coverage of the money terms, depth on service and category pages, cannibalisation, thin pages.
Authority14%Referring domains, link quality and growth, brand mentions, Domain Rating trend.
Local12%Google Business Profile completeness, NAP consistency, local pack presence, reviews, location pages.
AI Search Readiness12%Whether AI crawlers are allowed at all, entity clarity, schema an LLM can parse, citability, Knowledge Panel presence.
Conversion10%Does the traffic have somewhere to go — offer clarity, forms, calls, and tracking that proves it.
Every finding names a URL. If a component scores 55, you can open the four things that made it 55. Anything not checked is reported as UNKNOWN, never as zero — a component scored zero because nobody looked reads exactly like a component scored zero because the site is broken, and a client cannot tell those apart.
AI Search Readiness is the component most sites fail worst and know least about. It starts with one file. One client was blocking 40+ AI and image crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended — in robots.txt while paying for content marketing. Invisible to every AI assistant their buyers were asking, and nobody had opened the file.

The audits

Want one of these for your site?

Start with the free Quick Audit — the 15-minute version that has won clients on the strength of the findings alone. The full audit adds the seven-component score, competitor benchmarks and a monthly re-audit that tracks the deltas.

Install the audit skills yourself →  ·  How the whole system fits together →  ·  The security audit that runs alongside it →

Generated from a live inventory of our own properties — every link on this page was confirmed published at build time. Kept current — updated August 2, 2026.
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