A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values.
Your WHY is not just some fuzzy thing that motivational speakers say.
For example, I surround myself only with considerate people who want to help others.
I accidentally violated this rule this week and paid for it heavily.
You don’t have time to watch your back at every moment or argue with people who try to rationalize away poor performance— since they’re too lazy to level up.
Even if they’re super smart, don’t let these people into your circle.
People who have an abundance mindset won’t see their gain needing to come at your loss or be afraid of superstars joining the team.
Thus, share your values openly— not because you want to be famous but because you want to repel this cancer.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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