Western Trading Post
SEO & Growth Audit
A complete review of organic search, technical health, content strategy, the competitive landscape, AI-search visibility, and the path from traffic to consignments and sales — built on live Ahrefs data and a fresh crawl.
Where the site stands today
Overall 49/100 today, with a clear, achievable path to 82+ across seven weighted dimensions.
You’ve already proven the ceiling
Normal traffic runs about 2,000 visits/month — but Nov 2024 hit 25,565 when collector demand met your pages.
The competitive gap
Competitors capture 3–12× your organic traffic in the same niches — several with lower site authority.
Quick wins hiding in plain sight
High-volume, near-zero-difficulty terms you can win — starting with bolo ties (72,000 searches/mo).
The 90-day plan
Foundation first, then the content engine and the seller funnel.
- Stop blocking AI, image & social crawlers. The robots.txt blocks 40+ crawlers (Google AI Overviews, ChatGPT, Perplexity, Google Images, Facebook previews) while those answers already appear on your terms.
- Make the sitemap discoverable + add structured data. /sitemap.xml 404s and the site has zero schema markup — no rich results, nothing for AI to cite.
- Strengthen the category & home pages. The homepage H1 is empty and category pages have no on-page content — why they rank #7 instead of #1 on zero-difficulty terms.
⬇ Download the full 16-page report (PDF)
Prepared by BlitzMetrics for Western Trading Post · Data sources: Ahrefs API + live site crawl, June 20, 2026.