Dennis Yu

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Jen Cole

Authority Audit · You’re building real authority

Jen Cole

Co-host, Making a Marketer · Community Manager, Social Media Examiner
#6 of 65Authority BuilderWichita, KS

You’re one of the most recognizable marketers in the room — a podcast host with a national platform and a Social Media Examiner role. The gap isn’t reach; it’s that your authority is scattered across handles and shows instead of anchored to one entity Google can name.

58of 100Room avg 29
Web presence45 / room 13
Social footprint70 / room 35
Press / entity signal62 / room 42
Knowledge-Panel readiness48 / room 11
Snapshot

Who you are, in one paragraph

You co-host Making a Marketer, manage community for Social Media Examiner (and run #smechat), and co-founded Depict Media in Wichita — plus you’re an internationally ranked pinball player. You have genuine reach and a recognizable voice; the opportunity is consolidating it into one citable personal entity.

Strengths

What you’ve already earned

  • A national podcast platform — co-hosting Making a Marketer puts you in front of a real marketing audience every week.
  • A trusted brand affiliation — Community Manager for Social Media Examiner is exactly the third-party credibility AI engines weight heavily.
  • Strong, multi-platform social — active and consistent across X, Instagram, TikTok, and more.
Roadmap

Your fastest, highest-impact fixes

  • No single name-domain home — point a jencole.com (not just a LinkTree) at your podcast, SME work, and speaking, with Person schema
    Use skill #4 · personal-brand-website-agent
  • Authority is scattered — harvest every podcast feature, guest spot, and mention into one proof library
    Use skill #2 · positive-mentions-harvester
  • Knowledge Panel within reach — your press footprint is close; tie it together so Google grants the panel
    Use skill #5 · knowledge-panel-entity-seo
Footprint

Where you already show up

You show up across Making a Marketer, Social Media Examiner, Depict Media, X (@jencoleict), Instagram, TikTok, and your LinkTree. The reach is real — it’s just spread across platforms instead of pointing at one home you own.

Questions for you, Jen

Answer these and your audit sharpens from good to precise.

1

Name consistency

You appear as both Jen Cole and Jen Larsen — which is canonical? Picking one is critical for a clean Knowledge Panel.

2

Primary identity

Is the podcast, Social Media Examiner, or Depict Media the lead identity you want to be known for?

3

Speaking

Where have you spoken or guested? Listing them accelerates the panel.

Your toolkit

The 10-skill Local Service Spotlight pack

The same agent pack behind every audit — install it on your own Claude and climb.

1

personal-brand-strategist

Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.

2

positive-mentions-harvester

Finds every existing mention, review, byline, and tag you already earned across the web.

3

reputation-gap-analyzer

Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.

4

personal-brand-website-agent

Stands up or upgrades your name-domain entity home with the right schema and links.

5

knowledge-panel-entity-seo

Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.

6

ai-search-visibility

Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.

7

dollar-a-day-strategist

Boosts your best proof content for ~$1/day per channel to compound reach.

8

content-factory

Turns one long asset (talk, podcast, post) into weeks of cross-platform content.

9

definitive-article-writer

Writes the one authoritative article that becomes your citable reference page.

10

recursive-self-improvement-qa

Loops the whole system, grading and re-grading until the work is genuinely great.

Your full audit is ready

Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.

Download / print your audit (PDF) ↓

Dennis Yu · Local Service Spotlight · Authority Auditsdennisyu.com
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