Terri Maus
You’re a senior marketing leader at an established company with 30+ years behind you — but to search engines you’re almost invisible as an individual, because everything sits under LodgeWorks, not Terri Maus.
Who you are, in one paragraph
You’re Senior Director of Marketing at LodgeWorks Partners in Wichita, a WSU grad with three decades driving brand and revenue in hospitality. Your professional standing is high; your personal-brand footprint is the untapped asset.
What you’ve already earned
- ★
Seniority + tenure — 30+ years and a director title at an established firm is real authority.
- ★
Clean professional record — LodgeWorks team page, LinkedIn, and directory listings all align.
- ★
Hospitality niche — a specific industry lane you could clearly own.
Your fastest, highest-impact fixes
- →
No personal entity home — create a name-domain or speaker page so you exist beyond the org chart
Use skill #4 · personal-brand-website-agent - →
No public thought leadership — publish one definitive hospitality-marketing piece in your name
Use skill #9 · definitive-article-writer - →
Entity undefined — lock one positioning sentence so machines know your expertise
Use skill #1 · personal-brand-strategist
Where you already show up
You show up on lodgeworks.com/team, LinkedIn, and ZoomInfo/TheOrg — all employer-context. There’s no independent Terri Maus entity yet, which is pure upside.
Questions for you, Terri
Answer these and your audit sharpens from good to precise.
Are you open to building a public profile, or do you prefer to keep it company-bound?
Any conference talks, associations, or board roles we can cite?
Hospitality marketing, brand, or leadership — which lane do you want to own?
The 10-skill Local Service Spotlight pack
The same agent pack behind every audit — install it on your own Claude and climb.
Locks your GCT — goals, content pillars, target audience — into one clear positioning sentence.
Finds every existing mention, review, byline, and tag you already earned across the web.
Maps where your name shows weak, missing, or wrong results so you fix the highest-leverage gaps first.
Stands up or upgrades your name-domain entity home with the right schema and links.
Builds the structured-data + corroboration trail Google needs to grant a Knowledge Panel.
Makes you quotable to ChatGPT, Perplexity, and Google AI Overviews.
Boosts your best proof content for ~$1/day per channel to compound reach.
Turns one long asset (talk, podcast, post) into weeks of cross-platform content.
Writes the one authoritative article that becomes your citable reference page.
Loops the whole system, grading and re-grading until the work is genuinely great.
Your full audit is ready
Every score broken down, your strengths, your roadmap, and the exact prompts to run in Claude — built just for you.