Dennis Yu

Google Online Marketing Challenge participants-- how to allocate your time, what's a good client

The dirty secret of PPC is that for every one unit of effort you spend in gathering keywords, you’d probably need to spend 5x that effort in ad copy and 20x that effort in great landing pages. I have NEVER seen a client who only needs PPC, despite what they say. And it’s not about– when you have a hammer, everything looks like a nail!

Thus, the $200 a month in PPC will be accompanied by a ton of effort in analytics, SEO, landing pages, etc..
And we can demonstrate an amazing case study showing XXX% ROI from only $200/month. It may be somewhat dishonest, but then again– where does PPC really end?  And when do stats not lie?

With distributed campaign management, you divide into functional roles– pure PPC (keywords, ads, bids), landing pages, analytics, engineering. Rare is the person who has the skills to cross all these disciplines– any more than creative people do math well.

For some Fortune 500 clients of ours– for example, Quiznos and Analog– we do have multiple people on PPC, because we divide by product lines and by language.   But for these little clients– you basically have to break out your team into functional specialists. And for each client, you designate a SPOC (single point of contact) who serves as a team lead, gatherer of content/requirements— and can make sure that the Unique Selling Proposition (USP) of the client is reflected across the keywords, ads, landing pages, and eventual conversion event.

As to what clients to take on:

  • they have a great product/service: great marketing can’t fix a bad product– can’t make chicken salad out of chicken shit
  • they have the time and energy to assist: you need their content and to be able to clearly reflect the USP to convert.
  • no internal nonsense: no protective webmaster who won’t give access, family member who is emotionally tied to the current design, etc…
  • growth potential in short run: they currently have horrible marketing and don’t have a long sales cycle or ultra high product value (low data rate).

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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