Here’s the response from an unhappy customer of ours on SocialMedia.com, when I ran the ad network there a year ago. Reminds me of the United Airlines customer who was so mad about United not responding to his issues– repeatedly– that he created untied.com. United’s management stance was that they should not respond to such folks. Aside from the PR issues involved in corporate speaking on the boards or not responding, it’s a good business practice to show customers that you are taking action to give them a great performance.
The moral of the story, respond to these folks before they get so mad, they begin undermining your brand. Or better yet– don’t even allow problems to get to this point. It doesn’t matter whether you are an affiliate ad network, a seller of horse nutritional supplements, a Colorado cosmetic surgeon, or a seller of discount caskets. Take care of your customers!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
