Facebook Vanity URLs-- get yours!

3 million users took their names last Friday in Facebook’s vanity url rush.

But even bigger than that is grabbing the vanity URLs for your fan page(s), which opens up on June 28th. If you have at least 1,000 fans by May 31st, then you can grab them now.  Likewise, if you’re a journalist or a name brand, you can request their team to do it for you.  We took that liberty for a few of our casual dining clients. It might even help us rank on pest control eventually.

For example, if you’re looking for Send Out Cards, you don’t have to go to some crazy URL anymore.  And the Facebook team has smartly 301 redirected the old URL to this new one.  The new URL is only on the 3rd page of Google organic results but will climb over time.

Want to SEO your Facebook fan page? I was chatting with one of the Facebook executives, who described how anything you do in traditional SEO applies to SEO for your Facebook page.

• Get more friends to fan your page– the link juice will flow. Put up a ton of good content to attract links from inside Facebook and from external sites. Facebook will likely already rank for your name as well as your organization’s name– so link to it from other sites you control.
• Create a ton of content— Facebook has widgets for music, videos, WordPress blogging, Twitter, and everything else imaginable. Tie all these social sites together– not just for SEO reasons, but so that users can connect with you via their favorite method. I don’t use FriendFeed and Plaxo, but there are enough friends that do that I automatically update the status there anyway.

Even if you’re not interested in being a social media expert, at least you can have a placeholder to avoid reputation management problems such as that of North Dakota State University Admissions. And don’t just grab your Facebook URL, tie it in with stuff like your FriendFeed for Dennis Yu.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

View all posts