Dennis Yu

Giving Your Business A Reality Check

This is a guest post from David Kenward, the Mental Coach.  I’ve chatted with him a few times and see how his services can add amazing value to help folks perform under pressure, whether sports or business.  Watch the videos on his site to see…

In the film, Chocolat, the protagonist (who made chocolates and owned a small retail chocolate store) had a specialty of finding each person’s favorite chocolate treat.  She was doing what she was best at and worked with people who came in because they wanted what she provided.

I wonder what would have happened if someone would have come into her store and said they didn’t like chocolate or didn’t know if they did or didn’t have enough money to buy, but wanted her to spend her valuable time and resources on them while good customers (who like chocolate, have money and want to buy) would be forced to wait and might leave the store in frustration without making a purchase.

Does this happen in your business?  Do you know what you are best at, but waste your time with potential customers who really aren’t a good fit?  I used to do this because I know the specialized service I provide (helping people overcome mental blocks holding them back) is what I’m best at and can help nearly everyone.

But, what I discovered is that many potential customers either don’t think they have a problem or don’t really want to fix it.  Also, like the great article on “Five Magic Words to Grow Your Business” pointed out, a lot of people don’t have the resources to fix it, don’t want to invest in themselves to fix it, or discount the value of the service.

I would feel bad because I know how helpful my service is and so I’d reduce my fees and try to convert every customer (even those who were just a bad fit).  The result was I didn’t have many good customers, my profit didn’t reflect the value of my service, the business was stagnant and I felt really frustrated.

Then I gave myself a business reality check, revisited the phrase: “I don’t have to hit my head against the wall to know it’s going to hurt” and embraced the concept of those “Five Magic Words.”  I increased my fees to reflect the value of my service, created a screening process to find potential customers who would be a good fit, and spent my time and effort on them.

The result is happy customers, increased profit and my business continues to grow.

Take a step back and look at your business – are you doing what you are best at and spending your time and resources on the right customers, the ones you really want, the ones that will help your business grow?  If not, give yourself a reality check and re-tool if you need to.  This is the road to consistently staying focused, motivated, and on track and enjoying your business.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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