Dennis Yu

Employees and Students: One Trait to Rule Them All

An Article by Keith Wilcox

When I was in high school, I was a good runner. It wasn’t just in my head either; I won all sorts of fancy awards during my junior and senior years. I was good in college, too, but that’s a different story. I had the one trait that I thought mattered in a runner – natural ability and a high threshold for pain. My coaches, on the other hand, didn’t like me very much. One coach in particular, it seemed at the time, made a special point to thwart my self-imagined rightful place on the team. I never made the varsity team as a freshman despite the fact that I ran varsity times and regularly beat other varsity runners. I thought it was the height of injustice, but in hindsight, I can see why I didn’t make it. It had nothing to do with my speed; it was because I rarely practiced and, when I did, I would make a joke out of it and spend my time distracting anybody within range of my shenanigans. It wasn’t clear to me until I got to college that the one trait that really matters in life is passion coupled with a willingness to learn. I eventually did learn my lessons, but it was a tough road. Most people never get it, and it’s one factor that makes hiring new employees painful and firing them routinely.

Get a Job, Keep a Job:

It’s one thing to fake your way through a job interview. It’s an entirely different matter to fake your way through a whole job. Do you know why people spend so much effort complaining about cubicle jobs yet almost no effort in finding alternate employment? It’s because this most common employee subspecies can easily escape detection as a fraud in its current, and comfortable, habitat.  It has the luxury to complain about a job that affords it the ability to hide behind the redundancy of a multi-tiered corporation. Why would it ever risk detection in the big bad world of competition if its every need is already being cared for, its only sacrifice being freedom? This employee would convulse if it ever had to work for a boss who actually paid attention to how little if any, daily work gets done.

Keeping a job in which your boss cares about results means that hiding isn’t an option. You’ll have to take some risks; perhaps also, when entrusted with responsibility, you’ll be required to make a few command decisions. You’ll fail a few times in the learning process. Bosses tend to be upset when screws up happen, and you might spend some time being upset with each other as a result of mistakes, but don’t worry because the thing a boss, a good boss, really wants to hear is that you’ve learned something by the mistake and are enthusiastic about trying again (it would help of course if the boss also admitted his mistakes, but don’t hold your breath on that). Anybody of reasonable intelligence can keep employment provided he/she actually cares about the job at hand. Working for a boss stinks most of the time because bosses can be assholes with enormous, unwarranted egos.  But,  here’s the thing about wanting to learn that makes this risk worthwhile for the right person: when the time comes, and you’ve accumulated enough knowledge and experience, you can become your own boss with your own company. Isn’t that a nice little side effect of passion and dedication?

Washouts Like to Complain: Inoculate with Competency

I love to complain when things don’t go my way. Did I play a bad round of golf? Oh, it was because the grass was a little moist. Did I fall off my bike? It was clear that damn rock that jumped out in front of me! I’ve even seen my kid complain about losing a tennis match because his serves didn’t go in. Serves are, incidentally, a prime ingredient in tennis; he could have been more convincing if he’d complained about a bug flying up his nose or something. Sports, academics, or whatever. It doesn’t matter — The fault for failure lies directly at the feet of the one doing the failing notwithstanding external, unpredictable influences. Losing is no great sin. Everybody does it. Making excuses, therefore, is unnecessary as long as you want to get up to try again. My boy’s coach doesn’t want to see sulking or some contorted look of dejection. Buck up, camper! Quit yer bitchin’ and try again! Competency doesn’t come as a natural right or as a union raise. It comes through actively searching for it. Good bosses, coaches, and teachers (sometimes one and the same) know that their best students are the ones who want to be in the classroom. They can do without the naysayers or class clowns who do nothing but drag down the beating heart of the organization.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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