OMS Houston: Facebook Secrets

You should have attended to learn the secrets. Let me summarize a few:

  • Like your competitors so that your likes are on their page– not removable by them.
  • Like your own posts, since it boosts EdgeRank.
  • Always respond to comments and posts on your wall to demonstrate reciprocity to your users and to Facebook for EdgeRank.
  • Facebook Insights on the web sucks, but the API rules, as you have more data.
  • Facebook wants you to have SSL certificates on your landing tabs, or else you throw security errors.

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