Dennis Yu

Syosset Lock Shop-- the parable of the 7 circles

Remember how Dante, in his Divine Comedy, had the nine circles of hell? Well, locksmiths have those too. Not nine, only seven, but surely you get the point. There are seven incredibly ludicrous ways to get locked out of your house, and, like Dante, we will discuss them in ascending order (skipping a couple, because like I said, seven is easier than nine).
Circle #1: Limbo. Limbo is an easy circle to get caught in. Heck, even Radiohead has a song about it! Limbo is simply when you’re between places and lock yourself out. Example: You’re jumping into the car, driving off, halfway down the street you forgot something, you drive back, and you lock your key inside as you slam the door. Not pleasant, but hey, we’ve seen worse.
Circle #2: Lust. Believe me; locksmiths see this one all the time. Really, it’s quite simple. Hormones rage, you stumble out the door after your lover, and your keys are still on the countertop, or worse, the countertop of that person you were never planning on seeing again. Welcome to circle #2, friend, you are now officially locked out of your castle.
Circle #3: Gluttony. Again, this circle is a basic need. I mean, who hasn’t had that gluttonous feeling hit them at 1 am and driven down to the local Taco Bell, bought enough food to feed a Laotian village, and returned home only to realize: Shoot. I was so obsessed with the thought of food that I forgot to NOT LOCK MYSELF OUT! Your keys? Sitting in the gutter under the Taco Bell takeout window.
Circle #4: Anger. No, I’m not talking about Angry Birds. I’m talking white-knuckled, ready-to-punch-a-brick-wall boiling rage. And, speaking on behalf of the masses, how many of us HAVEN’T thrown our house key at someone/something in a fit of rage? Am I the only one that does that? Really? Let’s move on.
Circle #5: Violence. Similar to anger, you say? Not quite. I never said I actually hit my target while throwing my keys. And neither have you, most likely. Anger is not conducive to aim. But violence, now this is a whole new level. Those of you who lock themselves out of the house in an act of violence probably deserve to be locked out. And locked up.
Circle #6: Fraud. Now again, if you lock yourself out while committing an act of fraud, you’ve got bigger problems than getting back into your dwelling. But still, consider this: A man I once knew (who shall remain unnamed) used a house key to try and break into another house. Not as a tool, but rather trying to convince the landlord his key SHOULD open this door, it really should! In the end, he lost his key…and his freedom. Pretty ludicrous.
Circle #7: Treachery. If one gets to the point of treachery (also Dante’s 9th and final circle of hell), their minds are so full of deceit and the like that house keys are low on the mental list. Very, very low. As in, non-existing. It’s simply ridiculous to get locked out if you have nothing but treachery on your mind…simple as that.
Now, cries the reader, how do I escape? How might I avoid becoming one of the inhabitants of the seven circles of stupidity? Fortunately, a local locksmith is there to help. Syosset Lock Shop has been part of the community for over 40 years, and no matter what circle of stupidity you may have fallen into, they will rescue you and reunite you with the inside of your house!


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top