Dennis Yu

Thoughts Astray: A founders story by Josh Bachrach of Stable Company

I admire entrepreneurs of all types. I’ve known Josh for a few years and wanted to share with you the zeal that only founders have. Notice how this is different than how an employee talks about their company—even without the F word!

Ever since I can remember, clothes have been important to me. Not only clothes but the way I look and feel wearing them. “Look Good, Feel Good” has always been my personal motif. When I was younger, I started skateboarding and that has always influenced my lifestyle. The way I wear my s*** has always been a bit different. Sometimes I like being different.

I remember what dumb-ass kids my friends and I were, back when we were like fifteen; we used to be really into skinny jeans. I don’t mean skinny jeans like the rappers wear now, I mean skinny ass jeans. We would go to Kohl’s when we didn’t have money for the KREW jeans we liked, and secretly cop Levi’s girl jeans and try not to tell anyone. It’s funny looking back on that now and seeing how much my style has changed.
There is just something really cool about 90’s Skateboard type fashion that I’ve always been interested in. Ever since I was a little kid skating the rail my Dad rigged together for me, I imagined myself being involved in the skate world one way or another. However, I never thought I’d be on the clothing side of it, or the business side for that matter… It’s pretty f***ing crazy, actually.
When James had the idea for the Stable clothing company, I was into it instantly. There was no way I couldn’t jump on it right away. The stuff he does is fucking genius. When you look at everything Jiberish has ever done that is good and has sold out, its been designed by James or Blake. When it came down to it, I knew that no matter what, I was going to be a part of Stable solely because of James’ creative capability.
I’ve always f***ed around with art, but it’s never been something I’m comfortable with. That’s why James is perfect. He’s the best at what he does. He takes this business to the next level. We combine our ideas and come up with stuff we love.
It’s my dream to see Stable up there as one of the big street-wear companies in the next couple of years, but we all have our wishes. Wherever we end up, it’s going to be an amazing experience. It’s been an amazing past three months, and I look forward to many more.
About Stable
Stable is a company that delivers well-designed, limited-production apparel and accessories at a compatible price to a discerning clientele. We are targeting males in their late teens up to their early thirties who get their news and information from blogs and through social networking outlets. While other brands are targeting this particular consumer, none are taking the dark, cynical approach we have in design, giving us an unexploited niche.
We really want people to connect with us and see that we are just like them. We are making the clothes we love and that we think other people will like. Timeless effort goes into our designs and production. From sitting down and deciding what we want each capsule to look like, to actually screen printing clothes we strive for success.
 The name Stable gives the brand an ironic underpinning, what with the dark elements of instability, but theoretically could morph the brand into a literal interpretation, a Stable platform; a Stable company.
Mission statement
Stable was conceived to provide well-designed, thought-through apparel and accessories at an affordable price to a discerning consumer that demands exclusivity. It is an effort to fuse accessibility and personality with exclusiveness and luxury.
We like to live by the idea of working hard and always staying humble. Striving to bring people the coolest stuff we can.
We always feel that if we keep our cool, there is no way that people won’t think We are cool and if they don’t like us, that is whatever. We like to make things that We love and stay true to our dreams. We don’t want to change for anyone and We know people will respect that.
Read what else Josh has to say at the Stable Clothing Blog. Get some fresh new urban threads at their online Shop, and while you’re at it, like them on Facebook.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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