Here’s the post:
You can read it here for tips on how to give a killer presentation and how to network at conferences.
And then we got this disapproval:
It’s easy to mock Facebook when they get it wrong.
Maybe their algorithm detected two people in the photo and words that dating sites use. Or maybe they see that we’ve run millions of dollars in ads for dating sites in the past.
But consider their viewpoint.
They did $7.8 billion in revenue in 2013. Let’s assume the average ad spent $100 (I’m making this up). That means that people would have created 78,000,000 ads.
That’s 213,698 ads per day.
If one ad operation can review 10 ads per minute, then we’re looking at 21,370 minutes of review time per day. That’s 44 people full-time at 8 hours per day.
Of course, some of these ads are auto-approved, there are ad buys in the millions, and there is non-ad revenue.
Now have some empathy for Facebook!
Curious to see how many people Google has in reviewing ads and search results…
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.