Dennis Yu

Facebook Advertising

Leverage your weak connections for a network boost.

This is the double-whammy of Facebook ads– let me break it down for you.

To get cheap video views against your target audience, look at these two diagnostic factors. 1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions. If you’re above a $10 CPM- …

This is the double-whammy of Facebook ads– let me break it down for you. Read More »

Leverage your weak connections for a network boost.

Driving leads via Facebook is now about strategy, not about tactical tricks anymore.

Years ago, Facebook had a LIKE button on ads– do you remember? Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile. We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions. So we …

Driving leads via Facebook is now about strategy, not about tactical tricks anymore. Read More »

I’ll never call myself an EXPERT at Facebook adså.

It’s not that there’s always more to learn or because I don’t think I’m competent. Want to know the reason why? Like Logan Young says, it’s better for others to say it, instead of you having to beat your own chest. My friend, Ryan Deiss, suggested we call ourselves SPECIALISTS a couple of years back. And that genius …

I’ll never call myself an EXPERT at Facebook adså. Read More »

Facebook now lets you automatically boost posts

5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things.   So this new version gives you a bit more control: You …

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What I’ve learned going through 20 of the most popular course-selling courses

I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to …

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Why are you not seeing results on Facebook Ads?

The process of conversion is done over time via lightweight interactions, growing and deepening engagement. Too many times I see people expecting conversions without ever taking the time to build trust or likeability with their audience beforehand. By sequencing the content your customers see, you can effectively guide them through the funnel in a very …

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Want to unlock awesomeness in your business? Promote your winners

Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. This means I neglect the performers since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that I unintentionally ignored my top …

Want to unlock awesomeness in your business? Promote your winners Read More »

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