That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below…
However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted.
You can expect the true CPM (bid on oCPM, which is why there is a range) to be in the $15 range in the newsfeed.
We’ve been able to get reach 50,000 on this very post for only $72, which is only $1.44. So it’s unlikely that it would jump to $240.
Net-net, Facebook is an incredible deal, even on boosted posts, when you have great content and great targeting.
Are you boosting posts? And are you adding budget later to posts that performed?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.