Yes, it is. But only on super-targeted audiences.
If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel.
Most folks are lucky to get a 1% CTR on Facebook.
But 20-40% is common with custom audiences (your emails loaded to Facebook or the website pixels).
Here’s one at over 80%.
And the high CTR means you get a low CPC (cost per click), which translates into a low cost per sale/conversion.
Are you using Facebook to squeeze more out of your other marketing efforts?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
