Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic.
Your page’s newsfeed is already designed to work on mobile.
And your ads should work on mobile. No touch is needed from you.
If you do mobile anything, just make sure your website is mobile-friendly/responsive.
And you may build an iTunes app or Google Play app if you’re a major brand with an interactive app that does something.
Canvas and tab apps largely died two years ago, although you can still run some contests and landing pages if you amplify them with ads.
Focus on content and content amplification if you’re a small business or don’t have a large dev team.
Don’t build an app just because you think it’s cool. Create real value for your customers.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
