Dennis Yu

The hidden reason why you are failing

It’s not a lack of skill, resources, being too busy, or having a mean boss.
But first, a story.

The first time I played golf was with my boss in a foursome.
I had never played before, but when asked if I wanted to come, I blurted out “Yes”.
I had 48 hours to find some clubs and frantically try to learn at the driving range.
(See what I’m doing here? Rationalizing failure before it even starts.)

On the first tee with everyone watching, I whiffed my first shot.
“Strike 1”, I said, trying to make light of an awkward situation.
Hey, if this was baseball, I could miss once more and then hit a home run.

But on my next shot, I topped the ball and it dribbled right up to the ladies’ tee.
The next 17 holes didn’t get any better and I left feeling totally humiliated.
Even though I wanted to quit, I kept going.
If you don’t quit, you win, right?

I internalized that shameful day and spent 4 days a week at the driving range.
I bought an unlimited card so I could hit 500 balls a day.
My hands had calluses and sometimes bled from having a bad grip with bad form.
I signed up for golf lessons, bought books on golf, and even got a framed Tiger Woods poster to motivate me.

A couple of painful years later, I had a magical day, going two under par on the front nine (an eagle and two birdies,) and finishing with a 76 (at four over). It was at Iron Horse in Fort Worth and it was a crisp, slightly foggy morning that I’ll never forget.

Every shot was in slow motion and I could visualize exactly how I wanted to shape each shot. I was with a friend, but we had few words as we played.

Ever been in the zone?
You don’t have to think—your body just reacts.

So why do people fail?

The answer is fear.

Disguised in other forms, it shows up as excuses, defensiveness, sickness, procrastination, and all manner of things that distract you from being successful.
It’s the ultimate self-imposed emergency brake.

Catch yourself making excuses and you’re already grooving yourself for disaster.
The subconscious mind manifests the negative things you conjure.
It’s a self-fulfilling prophecy.

Russell Banzon summed it up perfectly:

“People don’t attempt many things they want to do in life because they’re afraid of failing, especially when it comes to things that are new or foreign. The most difficult part of the path to success is taking the brave first step (but hey, don’t worry, each one that follows gets easier!).”

Worse, fear is selfishness.
Yes, that sounds odd, but let’s examine this more closely.

When you care about others and are focused on helping them, you cannot be afraid.
Fear creeps in when you’re worried about yourself—how you feel, what others might think, and how YOU could potentially fail.

Fear is only possible when it’s all about you.

We’ve said that competence breeds confidence.
When you know something so well, you aren’t afraid of your ability to perform.

Are you afraid of being able to walk in a straight line on level ground?
Of course not, and you’re so sure in this that you don’t need to make excuses beforehand to shield your ego.

As a manager, but more often a coach, I see young and old fail for the same predictable reasons. In sports, this is called choking.

When you see someone going into defense mode, look for the vicious spiral.
It could be something that literally takes 30 seconds to do, but fear paralyzes them from even trying.

The solution is a combination of these three elements:

  • Checklists—break down the big scary project into small, simple tasks.
  • Encouragement—as a coach, not a boss, you’re more interested in helping, not punishing. Iteration is merely being willing to keep trying versus hiding and ignoring. You need at least 4 parts praise to 1 part critical feedback.
  • Accountability—Measuring success against checklists and providing feedback is holding people accountable. It’s not that they necessarily want to cheat the system, you do need proper controls to demonstrate fairness.

Jakob Hager offered the following observations and advice:

What if your employees or freelancers who work for you fail? You want them to succeed and your business needs them to succeed with the tasks you’re giving them. However, no task – as simple as it can be – will be performed 100% satisfactory all the time.

So how do you minimize failure and how do you deal with it as it happens?

From a managerial point of view, there are two main reasons why people fail to perform the task you set them to do. I am not talking about individual failures for on specific task. Trouble with girlfriends / boyfriends, little sleep and stress can cause individual failures. You can’t get get rid of this and it’s part of being human an learning.

However, if your employees keep underperforming, there are two main reasons for that. Firstly, they may just be the wrong person for the job. If you judge a fish by its ability to climb a tree, it’s bound to fail. Some people are good with numbers, some people are good with words. The other reason is even more common and it’s a lack of clear structure. SOPs (standard operating procedures) and checklists are a MUST for every company, especially for startup founders, who are trying to form a company. In fact, I’d argue that the main part of a company are its processes. Otherwise it’s a team improvising.

To make sure people perform and love their job, give them tests that are as close to the actual job as possible. You’ll avoid putting employees in the wrong job. For continuous work, make sure you keep creating and updating your SOPs and checklists.

I personally enjoy working with Content Factory due to their strong focus on checklists and processes in online marketing automation. As Dennis likes to say, code is automation for software, checklists are automation for human labor. If you build your business, you can’t afford to disregard this area. You can significantly reduce the chance of business failure if you spend 30 min a day updating your processes.

What is your solution to helping people overcome their fears?

Want to read more by Dennis Yu? For more content follow him here:

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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