Dennis Yu

How Business Insider creates decent Facebook videos with ease

9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ

Posted by Business Insider on Sunday, July 5, 2015

Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques.
Better content and not as far as the link-baiting spectrum, so a good player to watch to see what social sharing tactics are working.

This video is a listicle (an article that is a list of things), which is the easiest to create.
Take any existing article you have (a top ten list, for example), associate one picture per item, and turn it into a video.

Instead of posting the entire video to Facebook, have the first 20 seconds be native and make the call the action at the end like this:

If you’ve done a good job in making the video super interesting, you’ll get the follow-on click to your site.
Facebook recently changed a video view to be counted as at least 10 seconds, up from just 3 seconds.
So make the video just long enough to be super interesting, but not long enough that the drop-off hurts you.

If you do a good job, you’ll get 25% of viewers to click through.

In this case, Business Insider is using their own URL shortener, but you could link directly or use bit.ly, too.

Look in your video analytics in Facebook insights and compare it with your Google Analytics.

Then you can see this funnel:

impression > view > Facebook reported click > bitly click > Google Analytics visit > conversion

Pro tips:

  • You’ll need sitewide SSL on your site to measure referral traffic from Facebook.
  • Set up URL parameters in your call to action link so you can track it as a campaign.
  • Amplify this post with ads at a dollar a day.
  • Make sure you have conversion tracking in Facebook and Google enabled so you can see if viewers took further action.
  • Have remarketing in place (Google and Facebook) so you can show follow-on videos and articles in sequence to these viewers.
  • Get a FancyHands, Fiverr, or student to do this at $20 a pop to help you assemble your listicles (then turned into a video) and execute this process.

If you have your plumbing in place, then you’ll methodically be able to drive engagement traffic (like this) sequentially to conversion.

In other words, have multiple nurturing steps by delivering content via email, Facebook, and otherwise to an eventual conversion.


Want to read more by Dennis Yu? For more content follow him here:

http://www.adweek.com/socialtimes/author/dennis

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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