Dennis Yu

6 things you should NOT ask me

I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as:

Asking for money.

I will “loan” money only to friends, which means I don’t expect it back, but am delighted if repaid. Earn my trust, or else learn from the guys on the sidewalk holding cardboard signs. At least they are clever about it and have a higher conversion rate than you do.

Asking for Warriors tickets.

People I’ve never met expect me to jump through hoops to hook them up with tickets, ahead of our team members that work hard to earn their way to a game. Some of these strangers even specify where they want to sit and how many friends they would like to bring along.

For my time to “pick” my brain.

I’ve said enough about this. Whatever you do for a living, do you do it for free all day? The exception is young adults that have earned their way to progressively unlock training and work opportunities. Same for university partners, since they’re part of our core mission.

A “quick” favor.

It’s never just 5 minutes, as I’ve learned from the thousands of these sessions that I’ve done. I appreciate the hustle. If it’s someone I know well, I’m glad to help. My friends understand and practice the rule of giving first before asking.

Verification on Facebook / An Introduction to Mark Zuckerberg.

For the record: I DO NOT work for Facebook! I can’t make these two requests happen.

That blue check mark next to your name or business is cool to show off to your friends. But you have to earn it. We have articles on how and even offer packages to help you get those components in place.

For 20 minutes pitch me your marketing or IT services.

The fact that you’re cold emailing or calling me without an appointment means you already don’t understand inbound marketing, which leads by expertise as opposed to spamming me to death.

If you want something from me, first demonstrate you know I’m a human and get to know what I care about. Show you have done your homework by making one-minute videos on these topics, so I can get to know you, too.

Outside of my actual friends and family (being a Facebook friend doesn’t count, unless you’re someone I’d actually want to hang out with), you’re either a student, client, or partner. We have qualifications for each.

And you should, too, so you can control your time. You don’t have to say yes to every single person that wants your precious time, even though it “might” be something. Gamble with your money, not with your time. One of these you can make more of, while the other you cannot.

When you say yes to one thing, consider what you’re saying no to your family, your God, your teammates, and whatever is your priority.

Kill interruptions, which trade the important for the urgent. Hint: don’t fall for the urgent, non-important things. Focus on the important, non-urgent things.

As the great Nancy Reagan said, “Just Say NO!” And you can do it politely, yet firmly.

The people who respect your time, outside of actual friends and family, gladly pay for it. Don’t be afraid to charge for it and don’t fall for the trick of free consulting sessions with the lure that they “might” hire you.

If they’re not actually a friend, don’t be guilt-tripped into helping them, as mean as they make you seem. The reason the airlines have you put your life vest on first before helping others is that you can’t help them if you’ve already passed out from lack of oxygen.

Are you struggling with your business, your time management, and other issues? You can politely decline requests by saying you, yourself, are trying to get things in order and to learn. Point to someone who is better.

Don’t confuse this with the abundance vs. scarcity mentality. TIME is what’s limited- protect that.

Give money and knowledge instead. Share those freely for all to benefit via your blogs, Facebook videos, and whatnot.

You can impact thousands or even millions, but time you cannot scale.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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