I fail 90% of the time– and it’s painful every time.

But I know that 1 in 10 of my ads makes money– enough to cover the 9 failures.

The trouble is, I don’t know which of the ads will make money.

And the more confident I am about what will win versus what will perform terribly, the worse things are. It means I’m not listening to the data or open to other viewpoints.

Here on LinkedIn, the simplest of posts win. If you’re overthinking it, the initial spark you had has now been convoluted into a complex, noisy beast that has lost the purity of your original spark.

Here’s one I did a week ago that got 1,000 likes and 75,000 impressions.

YOUR TURN: Are you willing to post raw content? And what do you observe that’s working or not?

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