That’s how you’ll overcome challenges with your agency, even if you don’t improve your actual delivery.
At a higher price point, you get a better customer.
And the less they pay, the more they expect– pros will tell you this is true.
Say no to potential clients asking you for a discount or saying they can’t afford it– you’ll save yourself and them headaches later.
By doubling your prices, you select people whose time is valuable.
And that means they treat your time as super valuable.
For years, I competed on price– why not, right?
And I said I loved to help small businesses– don’t want to look like a snob, right?
But if you want to have happy clients, you have to charge enough to do a great job– to have enough for your people and you.
Don’t be afraid to double your prices.
Existing clients that stay will love you more, as you can put more time into them.
And you’ll breathe a big sigh of relief when clients you’ve been holding onto (for whatever reason), are no longer your burden.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
