The Power of Google Alerts and Authentic Expertise for Business Success

Every morning, I get these notifications from Google alerts about my name and the companies I’m involved with.

Google alerts

Now, some might find this a bit strange, but let me break down why I find these Google alerts really important:

Expressing Gratitude and Celebrating Success

I’m not just checking these alerts for the fun of it. I’m actually on a mission to spread some good vibes. You know, when I see stuff about my clients, partners, and team members doing awesome things, I make it a point to give them a virtual high-five. It’s not just about saying, “Hey, great job!” It’s about showing off their cool skills and celebrating their successes for the world to see.

And you know what’s cool about this? It’s like hitting the gratitude button in your brain. Feeling thankful is a superpower—it’s like a positive energy boost. Seeing all these achievements makes me realize that I’m surrounded by a bunch of rock stars who are all on my side. It’s like a team of champions working together to kick some digital marketing butt.

So, it’s not just about checking off alerts; it’s about soaking up that gratitude goodness. It’s like a reminder that we’re all in this together, pushing each other to be awesome. And let me tell you, being grateful isn’t just a nice thing to do—it’s like rocket fuel for your positivity and success mindset. It’s the secret sauce that keeps me motivated and connected.

Data-Driven Content Direction

These alerts they’re like my secret weapon for staying in the loop. I mean, in this wild world of the internet, things change faster than you can say “digital revolution.” And keeping up with the ebb and flow of what’s being shared, liked, and talked about is like having my finger on the pulse of the digital cosmos.

Now, here’s the kicker—I’m no psychic. I might think I have these brilliant ideas that are going to rock the digital landscape, but guess what? The reality check is often a bit humbling. My gut feeling isn’t always spot on. That’s where the magic of data comes in. Those alerts? They’re like a treasure chest of data-driven insights that tell me what’s actually clicking with people out there.

Do you know what’s cool about data? It’s like the truth serum of the internet. It doesn’t care about my grand ideas or what I think is awesome. It just lays out the facts plain and simple. So, when I peek into those alerts and see what’s getting the thumbs up, it’s like a reality check that keeps me grounded. It’s like a roadmap showing me the way that people are actually moving.

Now, let’s dive into the nitty-gritty. Remember that “Dollar a Day Strategy” that you might have heard of? Yeah, that’s my digital calling card, my claim to fame. But not everything I touch turns into gold. Take the “Topic Wheel” concept, for instance. I gave it my all, but it didn’t quite set the digital world ablaze like I hoped it would. And you know what? That’s just how the digital cookie crumbles sometimes.

And this is where those alerts earn their keep. They’re like a trusty compass, showing me which paths are paved with gold and which might need a bit of rerouting. I’ve learned to embrace the lessons from both hits and misses. It’s not about being right all the time; it’s about letting the data guide the way and being open to unexpected twists and turns.

Practicing What You Preach

These alerts aren’t just pixels on a screen; they’re like treasure maps guiding me toward golden insights. You see, sifting through these alerts isn’t just a mindless ritual—it’s like assembling the building blocks of a secret code. And what’s the secret code, you ask? It’s all about documenting what’s actually working, turning it into these nifty Standard Operating Procedures (SOPs) that anyone can pick up and follow.

Why go through the trouble, you might wonder? It’s all about keeping the gears of progress greased and ready to roll. Imagine having a guidebook filled with battle-tested strategies, proven tactics, and data-backed insights. That’s what these SOPs become—a sort of digital playbook that lets anyone on our team tap into the collective genius of our journey.

And here’s where things get really interesting—I’m not just about lip service. I believe in practicing what I preach, walking the talk, and doing more than just parroting what others say. I mean, let’s face it—anyone can toss around buzzwords and catchphrases. But it’s a whole different ball game when you’ve got skin in the game when you’re sharing not just theories but tales of trials and triumphs.

Think of it as this: when I blend my own experiences with the wisdom of the wizards I admire, it’s like crafting a magic potion of credibility. It’s like saying, “Hey, I’ve been there, done that, and I’ve got the scars and stories to prove it.” This fusion of real-life know-how and proven methodologies is like a potent elixir that makes us more than just credible—it makes us invaluable.

So, you see, those Google Alerts aren’t just digital blips; they’re breadcrumbs leading me toward a treasure trove of wisdom. It’s about taking the triumphs, the tumbles, and the insights that pop up on my radar and turning them into a roadmap for anyone eager to follow in our footsteps. It’s about proving that it’s not about the talk—it’s about the walk, the action, and the blend of authenticity and expertise that sets us apart in this digital wilderness.

We no longer need to “sell” because others are doing it for us, and our expertise shows through.

Peeling Back the Layers: True Personal Branding Amidst the Hype

personal branding
The Personal Branding Course

Have you ever noticed those folks who act like big shots in the personal branding world but don’t really have anything to show for it? I’m talking about those guys who say they can teach you how to write a bestseller, but they haven’t written one themselves. Or those broke coaches who claim they can help you get rich through coaching, even though they’re struggling themselves.

Then there are those sales experts who bombard your messages with the same old stuff, trying to sell you their lead generation thing. They make it seem like they’re sending you a personal message, but you know it’s just copy-pasted junk.

Here’s the deal: instead of bombarding us with their flashy spam, they should be showing us the real deal.

If they’ve actually achieved something, they should lay it out step by step. No need for those long webinars where they talk about their life story for ages and then try to get you on a call. Just put it out there plainly, like in articles, videos, and social media posts.

We’re not interested in being sold to with all the fancy talk. But we’re definitely interested in learning from someone who’s actually done something cool.

So, these experts should cut the nonsense and give us the facts about how they made it happen. That’s what we’re looking for.

How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy

How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy

Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar a Day strategy.”

How did I do it?

I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet that I felt had a lot of value for his core audience for $1 a day, just to generate engagement.

He was in Pakistan speaking at a conference, so I boosted his video to the attendees there. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.

When you start to go viral, you can rely just on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.

Your audience wants to relive highlights, so boost those.

Who would have thought that this picture with @darrylleeisaacs would get a lot of personal injury attorneys following him?

How do you know you have a winner?

Tweets that got over 20% engagement are winners— meaning 2 in 10 people clicked on it, viewed his profile, commented, etc. Normally, he got 2-3% engagement, which is why I needed to tweet 100 times to find approximately 10 winners.

This is his best post, getting penny engagements, and 5% of people who saw it followed him. @sunnyaliEC is the most loved entrepreneur in Pakistan.

I’ll bet you have dozens of pictures on your phone with someone well-known, where you can honor them with gratitude. The most connected people in any industry are the conference organizers— honor them!

The Misconception

Some people think Twitter is only text. But his videos often get over 50% of people stopping to watch. And then when I boost, my cost-per-view is fractions of a penny.

I literally grab pictures and videos straight from my camera roll. For example, this book was given to him by @kfreberg–the #1 PR professor in the US. I tagged her and boosted it to her followers- super relevant for both of them.

It’s just as hard to go from 10 followers to 100 followers as it is to go from 1,000 to 10,000. Use $1 a day to speed up the beginning of that curve. Promote a friend’s company like @blusharkdigital so they share your posts.

Watching the magic of the Dollar-a-Day strategy unfold

A week later, he hit 15,000 followers and also got a blue check. This increased his engagement rate by 30%–more trust. If a post would have gotten 100 likes, he’d get 130 likes.

Unlike other networks, no extra cost to post a pic.

I also found content that worked elsewhere and repurposed it into Twitter. Reddit is my favorite source, followed by blog posts he’s written, snappy things I overhear friends say, and Facebook. Build threads like this to stack engagement.

Dollar-a-Day works wonders!

I invented the Dollar-a-Day strategy 15 years ago and works on all social networks.

Dollar a Day Strategy

You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I’ve shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to his expertise, his followers would be low-quality and random.

I used high-engagement posts to break through the noise, allowing people to see that his expertise is worth looking at and listening to.

It is a relationship-building strategy called FGF— Find, Give, Friend.

You may be posting really good tweets, but when you have no followers, nobody will see your stuff!

Check out where Gavin is now!

If you haven’t leveraged the power of the strategy yet, here is the Facebook for a Dollar-a-Day Strategy course that will help you get started! Also, you may want to take a look at The Magic of $1 a day on Twitter – Start Using This Immediately!

When wrongdoing catches up with you

Unfortunately, he failed to take care of what I had built for him because of unacceptable business practices. If you’d like to know more about that, read the two articles below.

Empathy Firm: Gavin Lira and Grant Lira Boast How They Run a Fake PR Agency

Fake PR Agency CEOs Ulyses Osuna, and Gavin Lira, Under Investigation

Read More from my Blog

Positive Thinking Drives Your Beliefs, Actions, and Destiny

Positive Thinking Drives Your Beliefs, Actions, and Destiny

Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny.

That what your heart desires is limited only by your beliefs.

And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science.

The woo-woo of manifestation sounded more like healing crystals and chakras than something I could rely on.

Darryl Isaacs told me how he gets the benefit of electricity without needing to understand how it works.

Positive thinking
With Darryl Isaacs (to my left) and Gavin Lira

I look back with sadness at my life and see how many times I had massive opportunities placed in my lap, only to be rejected by me because I didn’t think it was possible or, more commonly, because I didn’t think I deserved such a good thing.

I scoffed at entrepreneurs who paid $50,000 to attend mastermind groups, mainly to up their “mindset”.

Now that I’ve tasted success, I realize I was the idiot all along.

++ Why hire only 20 people just for me when we can create a million jobs for all our friends?

++ Why believe I’m “too busy” to help a friend when doing so will pay me back 10 times that in ways I’d never imagined?

++ Why not give generously not because you want the attention but because it’s the right thing, which God will reward you handsomely later?

++ Why not drop the grudge against that jerk who screwed you over, not because you’re a saint, but for your own well-being?

++ Why not openly share everything you know how to do, even to direct competitors, since you know there is more for everyone?

++ Why not be willing to learn from everyone around you, especially young adults, since we don’t know everything?

My hope is that you realize and reap the rewards today of what has taken me a lifetime to finally be open to accepting.

Stop Chasing Technical Unicorns and Build Relationships

People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon.

  • High-performing videos are not about how much fancy camera gear you have.
  • Profitable SEO is not about your technical voodoo and tools.
  • Killer PPC campaigns are not because of your esoteric wizardry in farming a million keyword log files or complex bidding and targeting.

I know only one way to generate results.

And I’ve used the same approach for 30 years– expertise and relationships.


Build relationships

With Kasim Aslam, filmed on an iPhone, one minute of Google Ads advice will beat any other pundit in a million-dollar video studio full of RED cameras.

One social media post by Darryl Isaacs talking about how the doctor said he’d never walk again will beat an army of social media consultants with the latest tools, peddling the latest algorithm changes.

Justen Martin on Zoom sharing how he sold 500 homes in a year in Colorado will beat an office full of engineers trying to build a new content management system to help drive new buyer leads.

With a single rusty five iron from Goodwill, Tiger Woods will easily beat me, even if I have a complete set of Titleist clubs.

It’s not the shoes like Mars Blackmon, but how well you play the game.

Whenever you feel bamboozled by technical mumbo-jumbo, hit the STOP button and look at the business strategy and stats.

How many leads and how much revenue are you driving– and is your team accountable to business metrics instead of chasing technical unicorns?

Some techno-consultant who shall remain nameless said ridiculous things, which inspired this post.

“Anti-Lawyer” Byron Browne is a joke

Byron Browne

You might have seen the billboards in Arizona of bearded man in a ripped up suit with photoshop-enhanced tattoos swinging a sledgehammer, but If you’ve ever spoken with Byron Browne, the so called “anti-lawyer”, you might know that his demeanor is as unprofessional as his appearance.

I recently received a summons from his firm on behalf of a desperate and broke client who stayed at my house paying what she could (eventually for free) with her adult daughters and dogs who claims that my dog, a blue heeler bit and bruised her thigh.

While that dog has never bitten anyone and I plan to contest this claim, I called Byron to ask how much the damages sought amounted to since he failed to list it in the filing or issue a demand letter.

His firm must be relatively small since he answered the phone himself, so maybe business is slow over at the Browne Law Group. First he told me that my insurance needs to pay this but when I explained that I am a renter and do not have homeowners insurance, he became really aggressive. 

I asked him if he could contact the homeowners insurance and he responded with “You don’t tell me what to do. I’m a lawyer, and I tell YOU what to do. What do you do for a living?” Followed by “You better find some insurance to get out from under this or I will get a judgement against you directly.” and presumably seize my 1997 car.

I explained that I understand he is doing his job and there is no reason to make things personal to which he childishly retorted “you made this personal, bigmouth motherfucker” I replied “Thank you for your time” and got off the phone. 

I sense a very desperate law firm headed by an idiot bully going for the lowest hanging fruit on a dead tree. If they could get real cases, they probably wouldn’t be pursuing a thousand-dollar dog bite claim from mid 2020, almost two years ago. Maybe if they win this one, they might make five figures this year and Byron can afford to finish coloring in his sleeve.

The dumbest thing about his actions are that I was calling to figure out how to settle the case, saving them time and money, and most importantly: getting his client the money she wants! Of course Byrons pride got in the way. He needs to show everyone how tough and dumb he is, because he is NOT a lawyer.. he is a big strong thug [who loses cases].

I understand that he wants his image to appeal to the uneducated and low income clients but no matter who you are, or how little you can afford you NEED a professional lawyer for your case. Not one who wears wife beaters to meetings and court appointments according to this yelp review by a former client Sarah N. who fired him.

Read Sarah N.‘s review of Browne Law Group on Yelp

Think about it this way.. if you needed heart surgery and your surgeon called people named and carried himself this way, wouldn’t you find another doctor?

Read Janice D.‘s review of Browne Law Group on Yelp

It took me quite a while to even figure out where he went to law school. Columbia? No. Georgetown? No..He went to ASU

I’m not the only one who thinks his jokes are funny.

Read kim m.‘s review of Browne Law Group on Yelp

We asked several other personal injury attorneys about him. “Oh, you mean that guy with all the tattoos? Yeah, he’s a marketing lawyer. Weak in the courtroom, but he attracts clients.”

Here’s what ChatGPT said about him:

Bottom line: the “anti-lawyer” is not really a lawyer and if I were hiring a pretend lawyer, I would sooner hire Saul Goodman, who is a better actor and doesn’t bite.