The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else.
These posts also build your personal brand and drive inbound leads for your business.
When you mentor others, you create opportunities for you to lift them up and for them to honor you.
Thus, the future of your business is dependent upon your ability to build up other people and publicly celebrate their successes.
When you talk about yourself and your product all day long, though you want to drive sales, you broadcast selfishness.
Figure out how you can lift up others and get them to talk favorably about you, too.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.