The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else.
These posts also build your personal brand and drive inbound leads for your business.
When you mentor others, you create opportunities for you to lift them up and for them to honor you.
Thus, the future of your business is dependent upon your ability to build up other people and publicly celebrate their successes.
When you talk about yourself and your product all day long, though you want to drive sales, you broadcast selfishness.
Figure out how you can lift up others and get them to talk favorably about you, too.