They’d kick you off campus if you wore Adidas going into a meeting.
When Carl’s Jr. was a client, I ate their Western bacon cheeseburgers all the time.
In Vegas, I try to stay at MGM-owned properties, to honor the client.
Not just because they are a client, but because I have been a fan and am still a fan.
I’m wearing Nikes right now, even though we completed our analytics and ads project a couple of years ago.
When you use your clients’ products, you become a better marketer, because you see things through the eyes of the customer.
The most powerful marketing is when you generate true advocacy.
Imagine if the CMO of General Motors drove a Honda to work every day.
Honor your clients and honor your passions!
Then you have the integrity and congruency that attracts more passionate brands your way!