The Mindless Video Editor and SEO Expert are Irreversibly Doomed
This morning, I told this incredibly talented video editor that he would fail trying to work on my content. Despite his vast experience in video editing and his deep knowledge of all the tools, he would still fail. Because what matters most is actually understanding the content. Imagine you are a Greek language instructor specializing […]
Client Feedback – The Killer Hack to Get More Clients
The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working with you. Especially when you hold a live event like Caleb Guilliams in Denver this February. At the end of each day, we went around the room, giving clients an opportunity to share their “aha […]
JustWorks has a Justspamming Problem from Super Aggressive Salespeople
It is true that all businesses want growth, but those that are doing business for the sake of business do not have a long run. Trying to reach Justworks after 7 times in a row of ignored messages over the last 5 weeks. You guys cold-called me TWICE at 3 am, even after I told […]
Double your price and watch client satisfaction soar!
The lower your price, the lower quality of clients you attract. Since the less you charge, the more they expect. If a world-class surgeon you were seeing offered you a coupon code for 50% off if you bought surgery by Friday, what would you think? Albertsons might have your favorite cookies on sale, but if […]
What are you doing to scale up the value you generate?
An employee just asked me for a 50% raise. I approved her request but with one caveat… That she focuses on creating at least 50% more value for clients, instead of only on how she can be paid more. Because what we earn as an employee or business owners is based more on the value […]
Are you a local business or do you serve local clients?
Welton has a killer tip for driving more leads.
When Nike hired us, I always wore Nikes.
They’d kick you off campus if you wore Adidas going into a meeting. When Carl’s Jr. was a client, I ate their Western bacon cheeseburgers all the time. In Vegas, I try to stay at MGM-owned properties, to honor the client. Not just because they are a client, but because I have been a fan […]