Dennis Yu

Find Your Niche

A Kardashian handing a can of Pepsi to a battalion of police officers, which somehow diffuses racial tensions.

NatWest Bank’s Mr. Banker mansplaining to female customers.

Budweiser today giving out rainbow beer glasses during Pride Week.

Big, monolithic brands lack such purpose that their ham-fisted attempts to stand for a mission create more backlash.

You can see it– a bunch of marketers in a glass-walled conference room, listening to a pitch from their ad agency.

I would have loved to be in the room when North Face marketers agreed to deface Wikipedia (go Google it for a laugh), which backfired gloriously when they were caught.

If you’re not a large corporation but want to have a brand that actually stands for something, I’ve got good news for you.

When you attempt to serve everyone, you serve no one.

If you don’t have a clear niche, you can’t have a mission– with Nike, Disney, and Red Bull being rare exceptions.

I see a lot of entrepreneurs who vaguely say they want to “change the world” or “give back”.

Two of them, former specialists in our program, I caught red-handed stealing from me, all the while espousing virtue.

Decide on a cause you authentically care about and find a way to get businesses to pay for it– then you have congruity between your mission and how you make money.

I look at what Phil RandazzoOmari Broussard, and Enrique Marin are doing to help veterans get jobs as digital marketers.

We need more people who are truly helping people– creating jobs, for example, as their core mission, not a stunt by their PR agency.

Have you focused down to a niche of who you care about– then made your marketing a by-product of your operations?

If you are struggling for business, I’ll bet it’s because you think sales and marketing are your issues– but you have it all wrong.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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