But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds?
If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters.
Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep spinning up more ads.
Instead, make vertical videos so good that people stay watch.
Think of advertising as DIGITAL POSTAGE– what really matters is not whether you use FedEx or UPS. It’s what you’re sending.
When you send a FedEx package, do you consider it “advertising”?
The machine is not broken– your content and approach to advertising are.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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