Penny’s video views are great.

But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds?

If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters.

Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep spinning up more ads.

Instead, make vertical videos so good that people stay watch.

Think of advertising as DIGITAL POSTAGE– what really matters is not whether you use FedEx or UPS. It’s what you’re sending.

When you send a FedEx package, do you consider it “advertising”?

The machine is not broken– your content and approach to advertising are.

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