Dennis Yu

You MUST understand Facebook ThruPlays— the default optimization for videos.

You can see I got 307 ThruPlays for $5.51, which is less than 2 cents each.

That means people watched my video (one minute, of course) all the way through or at least 15 seconds.

If you’re under 5 cents, you’re doing great. Above 10 cents and something is wrong with your ad or your targeting.

Here’s how to troubleshoot, step-by-step…

Notice that I got 1,681 reach for $5.51. That’s about $3 to reach 1,000 people. The average is $8, and you may find the “ads” you run are way, way higher.

A high CPM means you’re getting penalized for ads that sell, evidenced by negative feedback, low engagement, not using video, and just not being interesting. And if you need high-quality content, for example for your website, or help with your writing essayswriting.org is an opportunity to get reliable help from experts.

Well, of course, my ads are interesting, you say. I had some advertising pro make them and they have a clear call to action. And I have to make money, right?

Look at the view-through rate in this video. 1,300 of the 1,681 people who were scrolling through their mobile newsfeeds stopped watching for at least 3 seconds.

That’s 77%!

The average is 30%. And we know the algo takes into account view-through rates plus engagement to determine how much you pay per thousand impressions.

Imagine the double-whammy of low view-through rates and a higher cost of the base traffic (in impressions). If you’re paying a CPM that’s 3 times higher and getting only half as many people even viewing the video, then you’re already paying SIX times more per view.

Then see that this video got 307 ThruPlays. That’s 25% of the initial views, which is double the average.

If you can’t hold their attention via motion and interesting content that still works in a sound-off, mobile environment, you’ll pay to double the price again as a penalty.

Now you’re paying TWELVE times the price.

Do we now have an incentive to make one-minute vertical videos that entertain and educate our audience, warming them up before we sell to them further along in the next videos in our remarketing sequences?

And do we see why when we have a winner like this one (one in 10 will be winners), we should put more money into the boost?

I started out with $7 over 7 days (a dollar a day). Then as the stats started looking good, I kept adding more money- another $30 over 30 days, and so forth.

These winners may eventually become part of my “greatest hits”, which are evergreen content pieces that have lived for years and have spent thousands of dollars.

By letting the algo do the weeding for me, I can put out hundreds of posts (shots on goal) and know the system will find the winners for me.

And when I have 9 solid winners in my Greatest Hits (3 at each stage of the AEC funnel), then I’ve got a fantastic machine that runs by itself. I won’t have to keep cranking out content daily.

My favorite 80’s rock band is still collecting royalties on those songs, even if they’ve done nothing for 30 years.

You might want to save this post, since we’ve covered a dozen concepts you’ll need to build and tune profitable campaigns, no matter your industry.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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