When I get pulled into the details of tasks, it’s easy to start focusing on the number of hours, number of meetings, and number of messages.
Stuff that takes $3/hour 30 hours to complete can be done faster, better, and cheaper by a $50/hour person in 20 minutes.
And someone who bills $6,000 a month will believe that time had elapsed is sufficient proof to get paid, month after month.
It’s our responsibility as leaders to make sure everyone is aligned with the business goal.
Focus on the business impact and let your loyal, competent team members figure out how to get there.
Instead of you trying to micro-manage them.
Build an army of intrapreneurs who are well-trained to help you achieve your goals.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
