Ensure that the value you provide your clients is in line with your pricing
Giving discounts or reducing prices seem normal to get more business. But it might not be a good practice in the long run and could be one of the reasons for not being able to score the really big deals.
I know this is the opposite of what most people think, but it’s the truth. Of course, this might not be true for every business; there are always exceptions.
Discounting is considered fear-based selling.
For example, what would you think if a world-class surgeon you were seeing offered you a coupon code for 50% off if you bought surgery by Friday? In one way or another, it creates a feeling of desperation.
Resist the urge to discount your prices.
Because the lower your price, the lower quality clients you attract.
Another point to take into consideration is the fact that depending on the importance of your price reduction, you will attract customers who are able to pay the promotional price but not necessarily the full price. An example of this behavior is restaurants that offer discount coupons on various promotional platforms.
Although these promotions bring new customers, the restaurateurs with whom I spoke told me that the customers who came did it almost exclusively when there were promotions. Very few returned without the coupons.
1) Lowering prices attract lower-quality clients; you will attract people who are more concerned with price than results. Unfortunately, these clients are not exactly FUN to work with.
2) Lower prices push away potential high-paying clients, making that a double disaster.
3) Lower fees will attract clients who push the boundaries. You end up doing way more work than you intended, and mostly these clients are very hard to satisfy.
4) Charging low fees means you get less commitment from your clients. Rather than being ‘all in,’ they’re instead ‘half out.’ The size of a client’s commitment and follow-through will always be equal to the size of their investment
(HINT: the more they pay, the more they’ll actually DO to get results from your service!)
5) Giving large amounts of discounts makes the actual price seem too much.
Of course, we all want to make the client happy instantly, but giving discounts is not a good option, and it is certainly not the only option.
Don’t try to compete on price. Instead, offer an attractive value proposition. Work with your clients to understand their business requirements. In order to close the deal, you need to be bold and know how to get the job done. Here are six steps to close every deal.
Instead of reducing prices to increase demand, provide unexpected added value to promote repeat customers and their recommendations.
I see a lot of smart, good humans who are held back from raising prices because of a “mindset” limitation.
If you want to create urgency, bundle your stuff with industry colleagues and promote events instead of discounting. Never reduce your price unless you are willing to suffer agony.
Ensure that the value you provide your clients is in line with your pricing.
You ultimately need to decide what kind of service provider you want to be. The good news is that it is just as easy to compete on value as price. So choosing the road that leads to less profit makes no sense when you can easily do the exact opposite.
So I’m going to repeat this, “Double your prices and watch your client satisfaction soar”!
Digital marketing is all about connecting and building relations.
These influencers are everywhere, trapping as many people as they can.
Yes, I’m talking about the FAKE financial gurus and influencers. They are on fire and trending these days.
They are showing their luxurious lifestyle to gather all the attention they can to trap all the wantrepreneurs and make quick money.
They are always flashing their wealth to sell you the CRAP they call coaching/courses or training.
Whatever they call it, it’s all FAKE; they want to make a profit.
If they make more money from selling courses or coaching than an actual product or service, that’s a clear sign that it’s completely baseless.
People who don’t even know the basics of digital marketing are selling their courses.
They try their best to show that digital marketing is super complicated and are the only ones who know the GREAT SECRET to succeed.
The lies they come up with!
Here are the top 10.
1) Generating attention = more money.
I know many folks with over a million followers and blue checkmarks. But, unfortunately, they are flat broke, driving Uber to pay rent they’re late on.
2) Go LIVE every day.
Well, that’s what they do, But we are business owners who don’t make a living on social media, selling social media. Instead, social media is a channel we use to drive us more clients.
3) If you don’t hop on the latest trend, you’ll miss out,
FOMO – Fear of Missing Out – is powerful. I’ve talked about the TikTok craze– where TikTok itself is hot, but the courses are pure trash.
4) You need to go viral.
If you’re teaching a course, you better have proof. But if you’re a real estate agent, lawyer, dentist, or chiropractor– you need only clients and patients. Ranking in local search in your city is what matters– not global stardom.
5) The “secret” technique.
I have oceanfront property in Nevada to sell you. If you believe this, the next time you see a heart surgeon or a pilot, ask them if there’s a “secret” to what they’re doing.
6) Fake it till you make it.
Pose like you’re successful and you’re 90% there. I met the founder of Voodoo Donuts last night in some sleepy beach town in Costa Rica. You’d never know. That guy you see with the Lambo is probably broken. And the Lambo is rented.
7) You’re just one funnel away, one lottery ticket away from millions.
They use this because it’s the trap that wantrepreneurs fall for– and will continue to fall for decades.
8) If you keep making content, eventually, you’ll win.
That donkey isn’t going to turn into a unicorn, no matter how many miles it runs on a treadmill. Sheer force won’t open the vault. But systems, processes, good people, and a solid product/service will, over time.
9) Rags to riches (also known as the “hero’s journey”).
The classic story of how they were struggling, just like you– but then stumbled across a magic lamp (everyone has their version of the secret object). And now– BOOM! Lambos, boats, and mansions!
10) Anything with “figures” seven, eight, etc.
I know some folks who generate seven figures in revenue– but when you factor in ad costs and labor, they are losing money.
I’ve been in this field for decades, trained countless people, and made countless courses and training. So, when I see all this fake stuff going on, it infuriates me. So then the question is, how can we succeed in digital marketing?
I’ve already explained, very simply and clearly, how we can do successful digital marketing. It’s not a money game anymore.
Digital marketing is all about connecting and building relations.
It’s not one of those manifesting secrets; if you believe it, it will happen to you. So building up these meaningful connections will give you that multiplying power.
Recently I’ve talked about the top 5 ways we can build meaningful relationships. Marketing isn’t rocket science. So much of it comes down to people and how you interact with others.
Your brand needs to relate more deeply to those you’re trying to attract. Anyone promising a shortcut is undoubtedly trying to sell you something.
And we all know how many get-rich-quick marketing “gurus” are out there.
Marketing “hacks” are nothing but a buzzword. But, unfortunately, there is no such thing as a single action that can grow your brand overnight. These things take time.
I thought I should share some of (what I call) the hard truths about what is going on these days. Of course, this is just the tip of the iceberg, but I promise we will cover everything in the future.
Gavin and Dennis discuss how to build SaaS software for a reporting dashboard
How to build SaaS software
Gavin and Dennis here!
And today, we’re gonna cover building dashboards and building software in general. And if you’ve never built software before, this is a great opportunity to learn from a lot of people. Waste a lot of money trying to build software as entrepreneurs, but they don’t understand things like this three-tier architecture I’m gonna show you.
And I’m gonna show through examples of stuff that we have built for huge companies like Nike and Billy Jean. And Gavin will ask questions along the way. Yeah, Dennis is the expert here. I’m the student. So I’m excited to, learn and. So I’ve built some software for these huge companies and starting from Yahoo 20 some years ago.
And you’re gonna see there’s the same framework. Now, this is independent of whether you’re using Pearl or PHP, Python, angular, JS, go, or whatever your favorite flavor is. This is about building things that actually collect data and actually do things. So Billy Jean came too. A few years ago. And he said, Billy chain, he’s huge on video.
He’s got billions of views. And he said, I’m making all these fun videos and all this. And I’m spending a few hundred thousand dollars a month on ads, but I don’t really know what’s profitable. I know in general I’m profitable, but one day I could be down a couple hundred thousand dollars, or maybe my turn rates are higher, or this new campaign I launch is working or not working.
I need a dashboard that can look at everything. So in the morning, I get a text message and it’s okay, this is how much revenue you have. This is what the lifetime value is. This is what your profitability is. This is how many refunds you have. This is your top campaign, just a few simple things. And he thought that this was a matter of just what most people think. Let’s just pull all this data from Stripe and Kajabi and click funnels and Google ads and Facebook ads. And just put it into a dashboard, should be easy. Something might just take a day or two. Actually, that’s not the case because.
For some reason, I think if I open this up, you actually see that these are all animated. I wonder how I do that? Go to slideshow mode, maybe that’ll work. They’re all like gifts. Yeah. These are all animated. If I can get ’em to work. Whatever. So like anyone else that’s an info product seller or an agency or yeah, selling stuff.
You’ve got lots of systems. So it’s systems for communicating, for buying ads, for CRM stuff, for processing payments. There’s also organic and paid social. So he’s across all these channels. And you guys remember he did a Facebook ads course, a YouTube program start your agency program. But regardless we wanna put it into three layers and this kind of wedding cake 3 0 2 architecture is something that you’re gonna see often.
So this first layer is this data. So let’s get all the data he has in one place. All these different systems, a lot of ’em have APIs. For some of them, you can use API. Some of ’em, you can scrape some of them. You have to build your own integrations to get that data all in one place. And then that middle logic layer is where you’re doing calculations.
So this is metadata formulas, calculating profit calculate, just business, logic, and rules. That is from the raw data all the way up. And then the UI layer is where you’re displaying it. That’s the application where people are clicking on things. Maybe they’re buying things. We have internal people, they’re doing reporting.
We’re refunding people and customer service. People are using the application to integrate with the logic layer, which actually does stuff. The application layer all the way down to the data layer. So anything that goes in and out where a human. talk to the underlying database, and goes through the UI cuz people don’t want to program.
They want to click on a button inside an app on a webpage, that kind of thing. So you have these three different layers and they’re separated. So let’s say we wanted to build a new UI, but we don’t have to rebuild the actual application itself. This is where all the processing occurs and we don’t have to rebuild the underlying databases and all the sources.
Likewise, if we have this three-tier architecture, if we wanted to integrate TikTok ads, we could, that would just be another data source that plugs in and it fits in the overall model. We’d have to adjust our formulas, let’s say, calculating total spending it’d be Facebook plus Google plus email plus whatever, plus TikTok.
So we’d have to have that other source. So other formulas and whatnot can adjust in this logic. independent of how it looks in the UI, like where all the buttons are and the landing page is independent of what happens on the bottom so this is an extensible three-tier architecture, pretty standard, right?
Yeah. Okay. So we put all this data in here that Billy Jean had, and whenever you start building things if you ever built something like this, you’re going to always come into a situation where they say, oh yeah, it’s really easy. I have all the access everything’s already working. It never. It’s always a disaster.
There’s always stuff that’s wrong. The logins are wrong. They keep changing, which breaks our systems. Cause then we’re using a certain login and then the password isn’t working. So it doesn’t bring in the data. So then we’re miscounting because the data are not coming through or there are other systems they didn’t realize they needed to use.
So this whole thing about getting the data in, into one place and the data layer is actually more work than you’d imagine it’s actually the most amount of work, surprisingly least amount of value. The most amount of work is just ugly. Getting all the data in place. A middle layer is the application logic layer.
That’s when we’re calculating profit, that’s when we’re associating money, that’s being spent on a new campaign Hey, start your agency, whatever it is, whatever the name of the new campaign is, right? Oh, we’ll submit, press releases for you, whatever it is, associating the profit with the cost and then the customers that are associated with that.
And then rolling it up, which means aggregating it to the total. So in the UI, you can display how you wanna look at your business. Yeah. By geography, by who’s the most. Profitable sales agent by how many leads are coming in by where the phone calls are. You can put it onto a map, you can do pie charts, whatever kinds of ways of looking at the data.
Yeah. Also oh, our thing died. that’s okay. Hang on. No worries. I can pause it quick, too bun. Okay. Yeah. But here doesn’t even exist. All right. So this architecture. you can see it works for any kind of software you wanna build. Yeah. And a lot of people think you need a high level or click funnels or any software you look at is going to be using this same kind of architecture in some way, no matter what kind of code they have, they just have different data that’s coming in the data layer, different things that’s going on, which is the application layer.
And then different ways of looking at it. And white label software is really. The data layer, application layer, and then a slightly different UI with just a different logo on a different website are all the same. That’s like how you resell the same software, and make lots and lots of money. Yeah. So the software that we build, for example, let’s say we rebuild it for Tony of long line marketing.
For his agency. He can sell it to all the other agencies. Yep. The stuff we built for a clinic works for all 30 locations and 60 and 90 locations. Anyone else who has a health clinic? Med spa would, could use the same. Yeah. It uses blood work, essentially. Those blood work reports. And correct me if I’m wrong, but all software is just code, right?
Like at its base all software. Yeah. That’s a really smart observation. It’s rules for computers. Yeah. It’s telling a computer when this one thing comes in, process it a certain way. Yeah. Charge somebody for it. Yeah. Or credit their account five more whoopsies inside the game or whatever it is. Yeah.
And so it’s just an instruction set. Rules and code logic are software. Yeah. But the same is true for humans. If you have humans that are in a call center and they’re answering phones. Yeah. You’re giving them rules, SOPs procedures on how they need to. Exactly. If you’re Uber and you’ve got all these people that are driving their cars all around, you’re telling them what to do.
That’s the process. So process or SOPs. For humans. Yeah. It’s the same thing as code for computers. Exactly. Because they rule. Yeah. It’s the same thing. So if you can develop rules on exactly what has to happen, you’re a programmer. Yeah. That’s always why you don’t have the so you would technically be a programmer that, yeah.
Oh, interesting. I call that being an architect. Yeah. I always figured you’d have to have some official, background on it. Cause, cause that’s the interesting thing about, being in the agency space, as the hardest part of it, isn’t actual. it’s service delivery, but the delivery in it is scaling humans.
That’s what makes it hard. , cause if you know what works, it’s okay, if we can just do this, but that’s the cool part about the software is it’s you’re essentially just scaling the SOPs almost flawlessly. Of course, nothing’s a hundred percent efficient. Mm-hmm But. , way more than, Hey, if all the SOP and then no one follows it, or you have to force them, then you have to enforce positive action and, make, things happen for negative actions.
And it’s yeah. Okay. That’s cool. So it’s just software that, code that will tell somebody its rules for what happens when data comes in. Yeah. Add it up in this way. Put it over here. Send an email to Billy. Or send an alert, like we’re losing money, turn this campaign off. Yeah. It’s just rules.
It’s logic. Yeah. And when we think about SOPs for humans, what makes a great SOP? One that’s specific enough that they can follow directions. So they’re not confused. And it accounts for the ways they may try to mess things up. Yeah, what happens if people don’t show up? What happens if they, overcharge somebody?
What happens if they run off with the money? What, all the things that could go wrong? So a really good program. Who’s writing code using their favorite application, whatever Pearl PHP? Yeah. Whatever language is exactly the same as a good business logic business strategy person. Because in both cases we’re thinking about what are all the things that could go wrong and let’s design rules.
It’s like designing a video game so that people can’t cheat you. Yeah. So question on that too. And we don’t have to spend a lot of time on this. Cause I know it’s not super important for the overall strategy, but just on the technical aspect, you have different stuff, you hear Python, CS, HTML, you talked about a few others.
Yeah. Lots of languages. Yeah. So when you’re looking to accomplish something, how do you choose? Is it almost like what’s my favorite language and let me work, let me make it work for this, or is it, Hey, here’s the problem? Which language should we choose from to solve this problem? If that makes sense. It works either.
So you want to dig up your garden, you can use a shovel, you can use a backhoe, you can use a fork and you could use all. So there’s no one tool that’s necessarily better because let’s say we were playing golf tiger woods with a rusty used $5 club from the salvation army that could beat you with a brand new set of ping titles, this whatever club.
Yeah. Or, DaVinci with Crayola crayons could beat me. Yeah. With the fanciest set of paint, brushes, and whatnot. Yeah. So it’s not the tool. It’s the user that being said, whoever the business owner, the one who’s paying for it, may have a preference. If they really want to be built in PHP, then we’ll build it in PHP.
Yeah. And there are people that are good at PHP. Yeah. But for some people they really want to use, go and go Lang is their favorite thing to do because that’s how they’ve been doing it. And if they’re your engineer and you’re really loyal to them and they’re your employee, then they can build it in go.
Yeah. If they want someone like me, I’m a little older. I might prefer. Doing it in Pearl, cuz I’ve done Pearl for a long time. Yeah. And with Pearl, the joke is you can do everything, yeah. Which is true. You can build anything. So it’s not the tool it’s whoever the user is. And do they understand the logic?
Understanding business logic is the most important thing. And as you’ll see here, as we go through this. Understanding exactly what has to happen from the user’s standpoint. Yeah. And why the user needs to click on this or do that understanding, like if we’re doing something for a digital marketing agency and how they’re onboarding clients and the work then goes to the VAs or designers or WordPress people, or article writers, understanding it from a business standpoint.
it creates the business logic, which then drives the rules for the computers and drives the rules for the users. Yeah. So SAP makes sense. So PS and code, are the same thing. Yeah. You have to have a vision of how things actually work and then this is all just the form of delivering on. Yeah. Yeah. So great programmers understand that.
Okay. So there’s a login and we won’t reinvent the wheel on what happens in a login and reset your password. Now we’ve reskinned this in many different. So this is similar to Nike dot Content factory.com, Billy Jean Ashley furniture. Yeah. And then we’ll put their face, as you can see on here. Yeah.
Make it look nice, their logos. And it’s ridiculous. How do op clients care about those kinds of things? But you just do it anyway, even though it’s not even 1% of what yeah. It doesn’t actually matter when you get to the dashboard. In this case, on our home screen, we’re showing total revenue. And how many members we have and of course, those go together, net of cancellations, net of refunds that, oh, whatever’s the most important metric.
that people want to be able to see. And in the UI we can choose whatever we want. They can say, instead of making it blue, let’s make it green. Yeah. Let’s make it bar charts. Let’s add this third thing here saying, how many agents we have. Let’s what the most popular courses are. Like.
There are so many different ways that you can recombine the data that you have to be able to display it in a certain way. Yeah. Like the golden state warriors, they wanted to see how many tickets they were selling for their top games. How many season ticket holders do they have, how many corporate members do they have, how much merch do they have, and what’s the parking revenue?
So you guys built software for them like to show that, that’s really cool. Yeah. We built dashboards for Nike and Red Bull and the Warriors and Ashley and Quiznos. And so Lego all these guys. Why is software usually so expensive? Cause we were talking earlier and talking about, you can build some, like really.
Good software for not a whole lot of money, if you’re going to pay somebody or going you always hear, like you have to give the developer equity or it costs like, like $150,000 at least to build something decent and yeah, why is that? Let’s apply. ACAMS razor. Why do you think that is?
I’m thinking it’s because there are people who know something. That the person who’s wanting to pay them knows they know what they want, but they know nothing about how to get there, essentially. So there’s a big knowledge deficit and there’s also a skill deficit. Clearly. There’s not a lot of people who know that so they can charge a lot of money, but B also a lot of times unethically even say, oh, this is gonna be all so complicated, whatever.
And the okay, I guess that’s right. I think it’s a mix of both, but. That’s just a pure guess. Yeah, that’s right. One is because the underlying customer doesn’t understand what they’re. So you can overcharge ’em yeah. Just like a mechanic. Oh yeah. Let’s say oh, you’re gonna have to replace a transmission and you’re low on blinker fluid.
Yeah. Yeah. So I’m not saying all engineers are all technical people of course are scammers. Like I like to think all SEO people are scammers. Yeah. Cuz they’re overcharging relative to what? To the delivery and the results of that. Yeah. So the second thing, the biggest thing is that there’s such a gap between the people of the technical skills to do the building.
And then whoever has an idea of what they want. So when we are meeting with Sam, He thought I wanted to build this whole AI-driven. Like people love to use these buzzwords, like AI machine learning. Yeah. So it was the one. Yeah. And I looked at his stuff and I said based on what you’re trying to build, you need just simple bullying, regular expressions, right?
Yeah. The simple logic of this, then that based on this formula, you don’t need AI. You don’t need giant databases. This is not Cambridge Analytics. This is not talks, newsfeeds or algorithms, trying to figure out what to show like facial recognition. Like none of that kind of stuff. Very simple. Here’s the blood work.
If your cholesterol’s over one 30, then here’s something you need to do. Yeah, that’s simple. Yeah. If this formula is true, then this is the recommendation. Yeah. If this more complex formula that’s based on combining your cholesterol and your age and your testosterone and your blood sugar, if this and this and this minus, that is greater than 25 than recommend.
Yeah. So the formulas can get more complicated, but the actual logic that’s being implemented and the majority of software going forward, which is a whole nother discussion, but yeah, the software that’s being built today, there’s actually less on infrastructure, on databases, on computation, on all the technical kinds of things that you don’t really need that.
And it’s all increasingly in your head and what the rules are and understanding that at the architect level, that’s why we can build software. Reasonably quickly. It makes sense. It reminds me of something like that, it reminds me of a bit of Google Sheets and it is, yeah.
Almost if you get, get the data in, clearly, Google Sheets doesn’t automatically grab it, which is something that’s unique to it. But yeah. Then you could have, add the formulas if this is great and that says this word here, or, you recommend this phrase, which the phrase would be needs more vitamin C right?
And recommended sections. Yeah. You could do macros in Excel. There are all kinds of different ways to make a sheet. interactive. And to automatically let’s say every day, go pull all this data and Google. Yeah. So that’s where you have Zers. And these other tools like data studio does allow you to do that. So you can almost make Google Sheets or Microsoft access an application.
Yeah. I would say the one thing that people miss on this is.
When we talk about TikTok, most people believe that it is all about entertainment. But the beauty of the TikTok business is it’s far more than just entertainment.
I discussed business strategies with Elliot Padfield, a genius with TikTok ads. He’s 18 years old. He runs Padfield Media, and he’s got a host of various accomplishments. Here are some points that we discussed.
Are TikTok business ads paid or organic?
TikTok is so frosty, especially on the organic side. When is the right time to start thinking about paid versus pure organic? So it’s very much a two-pronged strategy. There’s no right or wrong answer. If we talk about paid ads, it’s scalable and much more reliable. But at the same, if we talk about organic ads and when you do it correctly. For an early brand with a low marketing budget, you can push $40,000 to $50,000 of sales and a couple of videos without much input.
When you’re working with direct-to-consumer brands and our community is a lot of professionals. Many real estate agents, chiropractors, doctors, home service folks, and maybe people selling more services than products, both with paid ads and organic ads, are a great fit.
TikTok is pushing into a space where people are going for recommendations on restaurants and for information to learn. Anything that would work on YouTube works on TikTok. So as a professional, you can educate and build trust and authority. as you would on any other social media platform with the added benefit of organic ad reach.
So whatever it is that you do to produce content that educates while entertaining and being in a native format. Elliot runs an agency, “Padfield Media” where he specializes in TikTok ads for brands who want to spend at least 50 K and meet some criteria.
How to know if it will work or not?
It’s just about finding the right angle that works. There are few brands, products, and services that are unmarketable on TikTok. It’s just about finding an angle. That’s both shareable enough and fun enough for the platform. That is the real thing with social media. It’s about producing content marketing angles that are native to the forum. It’s more about figuring out how to adapt what you’re doing to work with the audience and fit in on the platform.
Creative versus the mechanics of running ads
Creative ads are 90% of the process and the initial element where we need them. Find the angle that works for the brand. But after that, it’s nearly entirely creative. The TikTok platform right now is super easy to run ads. It’s just about being able to iterate, produce content that feels native, and produce it on a large scale.
It often takes far more touch points on TikTok to convert than on Facebook, but with the price, that still makes sense. So when launching an initial set of ads and looking at these benchmarks, are there specific stats? Like CPM cost per view, video completion rate, and cost per click OS.
Creating content with TikTok business
TikTok is not just a content distribution platform, like many social media platforms. Brands need to have personalities. And so, a lot of Fortune 500 brands are producing content.
Like they would on any other social media platform and getting a reasonable amount of reach. One is producing content that is incredibly platform native. That isn’t just about branded content but about creating content for the community.
Will TikTok business grab YouTube’s market
Short-form content is very much the future, and TikTok will continue to eat into YouTube’s market share more and more. Cooking tutorials, short form financial advice. The content we see on YouTube will migrate short-form documentaries, especially with TikTok now, allowing 10-minute uploads more potential.
TikTok often likes to throw out features to an audience without much guidance and let creators figure out what to do with them. Marketers can dive right in and mold the way the platform develops. That’s incredibly powerful for brands.
The paid side of the growth in TikTok, it’s from almost every source imaginable. Paid is going to become more competitive and more challenging. We’ve been in a phase where paid ads have been easy, purely because there is so much traffic to the site.
I hope these business strategies will help your business to grow. I Look forward to your feedback.
Remarkably similar to high-performance individuals in other walks of life, with principles and strategies.
On the surface, these lawyers are expert litigators and have sophisticated techniques to win against the insurance companies, whether through settlement or a jury trial.
But underneath, you see humans that have learned how to systematize their principles for businesses and build partnerships— to be CEOs that don’t file claims, talk to clients, write checks or go to court unless they have to.
They are stewards of people– since, ultimately, it’s a people game.
No matter what you do, you’re in the people business, so these principles apply.
Mike Morse did $160 million this year in creating a “fireproof” law firm. And he has applied principles to give him time and freedom, so he never misses his kids’ games or things in life we want to savor.
Jesse Itzler sold his private jet company for billions to Warren Buffett and is married to the billionaire founder of Spanx. And he plans his entire year out in advance, blocking time for adventure, new experiences, and date night.
Put in the big rocks first; else, the pebbles and sand fill up your jar– leaving no room for the big stones later.
I witnessed tender moments with Ali Awad, his wife, his brother, and his father– a close-knit family that spends time together. And I felt welcomed, like part of the family.
It struck me more than the powerful opening keynote Ali gave about how he scaled his law firm to 8 figures via social media. I admire the CEO Lawyer more for how he treats people than for his ability to convince billionaires to speak on his stage.
I’m also grateful for Mark Lack, who taught our private group while I was on stage, which happened to be during our weekly Office Hours call.
Mark shared his techniques for partnering with ultra-successful people– and I noticed how Mark and Ali have a massive overlap in their circle of friends.
And that’s not a coincidence, since many of the attendees I met, even though I’ve never met them before– feel like long-time friends because we have so many friends in common.
I wasn’t expecting to do any deals– my focus was on teaching the dollar-a-day strategy.
So even the not-so-young adults would be comfortable making one-minute selfie videos and boosting them on TikTok and Facebook.
I gave away all our training for free, as this felt like the right place– so these CEO lawyers could build a Content Factory using our processes and hire VAs for $5 an hour to edit videos.
And doing so yielded some new partnerships, where ads and analytics support from us (not as a traditional agency) will create massive growth for these firms while advancing our mission to create a million jobs to implement these techniques.
There is always another level up that you haven’t seen if you are willing to humble yourself– and these folks have such an abundance mindset that they openly share and decisively take action.
If you haven’t been to a high-end event like this, you don’t know what you’re missing.
But if you do too much of this (read the reviews on the company and see how many clients got destroyed, then left hanging) by untrained people, it will eventually catch up to you.
Even if you raise $143 million (yes, I agree that’s impressive), you can’t outrun these sorts of problems, like what happened to me.
I promise Justworks that we’re seeing this through until they finally acknowledge what they did to me and fix it.
It’s not personal. It’s aggressive young dudes making as many calls as they can; business, boiler room style.
If I had to imagine why their system failed it would probably be something in the request to schedule a time.
The call disposition doesn’t record as removed from the list so the automation keeps pushing for a call. Maybe this person isn’t empowered to deviate from the pre-determined paths.
I’m leaning toward this being an unfortunate edge case that maybe affects a smaller percentage of their prospects.
Even with the best automation, you still need competent humans to use the tools.
Otherwise, you get Robo dialers who mindlessly read scripted responses.
companies should have a process that works independently of whether one person screws up big time.
An owner can never condone that type of intrusive outreach. Every company has a persona and it is relatively obvious what Justwork’s persona is.
