How A $100 Tab Led to a Butterfly Effect of Empowerment

The following is a guest post by Dr. Grant Dennis.

Benevolence.

It quite possibly could be the very thing that our community will require to survive during the pandemic that has now taken us into 2021.

Benevolence is simply the act of giving without any expectation of return; it is a nice gesture, or the act of paying it forward to the next person.

I have witnessed firsthand the power that beholding a benevolent posture can have — not only on the people of your community but on yourself, as well.

I went into a few local restaurants back in March 2020, when the pandemic first hit. Many small businesses and restaurants were being shut down and were massively impacted financially.

I decided to start a $100 tab, and told anyone in the community that needed some extra support to go and pick up a pizza, or pick up a sack lunch, “on Dr. Grant’s tab.” 

This served two purposes: to help local businesses garner more business but also to help people in my community who were massively impacted by the pandemic.

But, there was also a third purpose that I didn’t appreciate at first. At a time when most are living in a state of fear and disempowerment due to circumstances outside of their control; it provided me with a new sense of empowerment. 

So, as we head into a new year, and we close the book on a year that could be described with every adjective except for “normal,” I would encourage you to step out of your comfort zone and make one small implementation in your life that I know can have a massive impact – not only on yourself but also on everyone in your community.

Join me in choosing just one local small business every week and supporting them in whatever way you feel like – from a place of benevolence.

Start a tab, purchase an item and donate it, or simply go and buy their particular product or service and tip extra.

I think you will find that if you make this commitment to your community and yourself, you will find a huge leap in abundance, empowerment, and fulfillment that will propel you to have the best year that you have ever had on so many levels in 2021.

Yours in health,

Dr. Grant Dennis

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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