In this case, filing reports with Google to disavow spammy links that are hurting us.
When low-quality websites link to us, that can hurt us, since Google thinks we’re buying garbage in an attempt to manipulate search results.
They don’t know if it’s us buying, an SEO company who bought them, or a competitor trying to harm us.
So they assume we’re guilty until proven innocent when they see these spammy links.
Meaning we have to reach out to these sites to ask them to remove these links. And then file a proper disavow request to Google saying that these links aren’t ours– that we’d never attempt to cheat the system.
We can easily find toxic links through SEMRush’s Backlink Audit tool, which gives us a list of all the backlinks to our site – good and bad.
We also get their toxicity scores, which is a measure of how spammy these domains are.
We select all the domains with high toxicity scores, looking through them carefully.
Then, all we have to do is export this list into a .txt file – SEMRush makes it easy – and submit it to the Google Disavow Tool.