Every morning, I get these notifications from Google alerts about my name and the companies I’m involved with.
Now, some might find this a bit strange, but let me break down why I find these Google alerts really important:
Expressing Gratitude and Celebrating Success
I’m not just checking these alerts for the fun of it. I’m actually on a mission to spread some good vibes. You know, when I see stuff about my clients, partners, and team members doing awesome things, I make it a point to give them a virtual high-five. It’s not just about saying, “Hey, great job!” It’s about showing off their cool skills and celebrating their successes for the world to see.
And you know what’s cool about this? It’s like hitting the gratitude button in your brain. Feeling thankful is a superpower—it’s like a positive energy boost. Seeing all these achievements makes me realize that I’m surrounded by a bunch of rock stars who are all on my side. It’s like a team of champions working together to kick some digital marketing butt.
So, it’s not just about checking off alerts; it’s about soaking up that gratitude goodness. It’s like a reminder that we’re all in this together, pushing each other to be awesome. And let me tell you, being grateful isn’t just a nice thing to do—it’s like rocket fuel for your positivity and success mindset. It’s the secret sauce that keeps me motivated and connected.
Data-Driven Content Direction
These alerts they’re like my secret weapon for staying in the loop. I mean, in this wild world of the internet, things change faster than you can say “digital revolution.” And keeping up with the ebb and flow of what’s being shared, liked, and talked about is like having my finger on the pulse of the digital cosmos.
Now, here’s the kicker—I’m no psychic. I might think I have these brilliant ideas that are going to rock the digital landscape, but guess what? The reality check is often a bit humbling. My gut feeling isn’t always spot on. That’s where the magic of data comes in. Those alerts? They’re like a treasure chest of data-driven insights that tell me what’s actually clicking with people out there.
Do you know what’s cool about data? It’s like the truth serum of the internet. It doesn’t care about my grand ideas or what I think is awesome. It just lays out the facts plain and simple. So, when I peek into those alerts and see what’s getting the thumbs up, it’s like a reality check that keeps me grounded. It’s like a roadmap showing me the way that people are actually moving.
Now, let’s dive into the nitty-gritty. Remember that “Dollar a Day Strategy” that you might have heard of? Yeah, that’s my digital calling card, my claim to fame. But not everything I touch turns into gold. Take the “Topic Wheel” concept, for instance. I gave it my all, but it didn’t quite set the digital world ablaze like I hoped it would. And you know what? That’s just how the digital cookie crumbles sometimes.
And this is where those alerts earn their keep. They’re like a trusty compass, showing me which paths are paved with gold and which might need a bit of rerouting. I’ve learned to embrace the lessons from both hits and misses. It’s not about being right all the time; it’s about letting the data guide the way and being open to unexpected twists and turns.
Practicing What You Preach
These alerts aren’t just pixels on a screen; they’re like treasure maps guiding me toward golden insights. You see, sifting through these alerts isn’t just a mindless ritual—it’s like assembling the building blocks of a secret code. And what’s the secret code, you ask? It’s all about documenting what’s actually working, turning it into these nifty Standard Operating Procedures (SOPs) that anyone can pick up and follow.
Why go through the trouble, you might wonder? It’s all about keeping the gears of progress greased and ready to roll. Imagine having a guidebook filled with battle-tested strategies, proven tactics, and data-backed insights. That’s what these SOPs become—a sort of digital playbook that lets anyone on our team tap into the collective genius of our journey.
And here’s where things get really interesting—I’m not just about lip service. I believe in practicing what I preach, walking the talk, and doing more than just parroting what others say. I mean, let’s face it—anyone can toss around buzzwords and catchphrases. But it’s a whole different ball game when you’ve got skin in the game when you’re sharing not just theories but tales of trials and triumphs.
Think of it as this: when I blend my own experiences with the wisdom of the wizards I admire, it’s like crafting a magic potion of credibility. It’s like saying, “Hey, I’ve been there, done that, and I’ve got the scars and stories to prove it.” This fusion of real-life know-how and proven methodologies is like a potent elixir that makes us more than just credible—it makes us invaluable.
So, you see, those Google Alerts aren’t just digital blips; they’re breadcrumbs leading me toward a treasure trove of wisdom. It’s about taking the triumphs, the tumbles, and the insights that pop up on my radar and turning them into a roadmap for anyone eager to follow in our footsteps. It’s about proving that it’s not about the talk—it’s about the walk, the action, and the blend of authenticity and expertise that sets us apart in this digital wilderness.
I just got out of a Clubhouse room with Dennis Yu, who’s a brilliant digital marketer. He’s one of my mentors. He is incredible.
I want to share a tip with you that you can do right now with your business if you have a physical location on Google, that he taught me.
This tip can help you draw in new customers, get more views, and rank higher on Google.
Go to your Facebook and find the best reviews that you have. Then, take screenshots of them, upload them into your Google listing, and post them as pictures on your Google listing.
For example, here are some killer Facebook reviews for The Specific Chiropractic – Lake Country:
All you need to do is take a screenshot and post those screenshot to your GMB profile.
Every other picture in your Google listing should be one of your awesome Facebook reviews. That’s just an easy, easy way to get more traction and more views on your Google listing.
We just posted photos of these amazing reviews, and they’re already getting views.
It’s also an easy way for your customers to know who you are and what you do, and develop authority.
Just think about it. When you’re going to look at a business to come to, you’re going to look at the Google reviews and look at the listings to help you. You swipe through the photos to know where you should go.
How powerful would it be if your consumers were looking through your Google listing and they saw these powerful reviews in your photos?
You can do that right now. It’s a simple way to improve your business and a simple way for customers to know what you’re all about.
In this case, filing reports with Google to disavow spammy links that are hurting us.
When low-quality websites link to us, that can hurt us, since Google thinks we’re buying garbage in an attempt to manipulate search results.
They don’t know if it’s us buying, an SEO company who bought them, or a competitor trying to harm us.
So they assume we’re guilty until proven innocent when they see these spammy links.
Meaning we have to reach out to these sites to ask them to remove these links. And then file a proper disavow request to Google saying that these links aren’t ours– that we’d never attempt to cheat the system.
We can easily find toxic links through SEMRush’s Backlink Audit tool, which gives us a list of all the backlinks to our site – good and bad.
We also get their toxicity scores, which is a measure of how spammy these domains are.
We select all the domains with high toxicity scores, looking through them carefully.
Then, all we have to do is export this list into a .txt file – SEMRush makes it easy – and submit it to the Google Disavow Tool.
You probably are aware of Google’s Pagespeed Insights– a free tool that ranks how your website performs on mobile and desktop and provides suggestions.
And you might already be using the Developer Tools inside your Chrome browser to troubleshoot how particular elements of your website load in real time.
Yes, I know our own website scores poorly– we have many things to fix!
Hey, but at least we got a 96 on SEO.
But did you know that there’s a tab called Lighthouse, which gives you scoring information on your site right there? If you have Chrome on your desktop, you already have it, but might not have seen the option:
Click over to “Lighthouse” and you’ll see these handy stats right there:
We get 4 scores: performance, accessibility, SEO, and best practices. Each of these scores are broken down into components with links on how to address each problem:
I like to think of Google SEO tools as like Microsoft Office– there are so many features that we don’t even know exist!
Much of this Google webmaster stuff is technical. But as a business owner or marketing specialist, you’ll want to generally understand what Google thinks of your website so that you can hire someone to fix them.
The good news is that the main components of SEO do not require an engineering fix— simple WordPress plug-ins will get you most of the way there with on-site SEO factors, while your ability to produce content that gets exposure will drive your off-site SEO factors. In other words, Google is looking at whether people are talking about you to decide what searches you should rank for and how prominently.
I’d recommend running the Lighthouse report once a quarter on your website, whether you are a marketer, business owner, or agency.
If you’re an engineer or sophisticated agency owner, Google provides developer documentation on how you can run Google Lighthouse programmatically– to generate and share reports with team members. But for the rest of us, we are happy to use web-based tools and browser plug-ins.