Dennis Yu

Ethan Van De Hey learns why his podcast doesn't show up on Google

A few months ago, he interviewed my friend, Dr. Kim Grimes. And we’re sad to not be able to see it in search results:

And we discussed 5 easy steps to fix this problem, which you should implement for your podcast, too.

Ethan Van De Hey and I discuss how to make his podcast show up on Google

Ethan is a killer podcast host, but he’s also learning how to repurpose this content. We’re going to talk about the five things that you need to do to make sure that your podcast is actually being seen. Because if it’s not being seen.

Then what’s the point of publishing it and it doesn’t really honor your guests the same way? So here we go. Tip number one is to buy your domain name, Ethan Van De Hey. Get it through GoDaddy, but WordPress on it. And that way you can blog on it and it’s automatically optimized for SEO. Number two, make sure you’ve claimed all your social media profiles on LinkedIn, Twitter, Facebook, Instagram, Snapchat, and TikTok. You name it.

Have all your profiles claimed because when you record those podcasts, you’re going to push them to all those different networks. That increases the signal that Google will see. So Google’s looking at all these signals to determine how you should rank number three. Have a content factory. So when you record that raw episode on Zoom or on your camera or on your phone, you have an assistant or virtual assistant or marketing person.

Be able to process that content and push it out to all the other networks. Number four repurpose content and you use the tool like the script. You can transcribe it. Fix ums and AHS. Fix the sound. Create snippets that are in vertical square, or other sorts of formats. And then step five. Do you want to boost it?

So you’re going to promote that. You’re going to tag your guests. You’re going to put a dollar a day against it on Facebook. And Instagram and Twitter so that other people see it get comments and more people will sign up. Subscribe to your podcast, and engage. This is how you get more guests. This is how you become better known. This is how you get a job, even if you’re still a student still in school.

And this is ultimately how you build your personal brand and your career. So those are five tips for you on. How you can get your podcast seen to grow your career.

By the way, I just bought his name on GoDaddy– so make sure you’ve got your name!


Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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