I just came to a weird realization.
Everything I do is content production.
Attend a meeting, respond to an email, write a few lines of code, build a landing page, film a course, negotiate a contract, speak on stage, run an ad campaign, and even make this post.
It’s just content production.
Contrast that with someone that builds physical products or renders a physical service, where you have physical raw materials, equipment, and inventory.
Because I don’t render a physical product or service (except those clever face socks), I’m a VA.
A few friends have stated that I’m the world’s most prominent VA since we have hired an army of them and helped others employ many more.
But if you are a coach, consultant, speaker, author, counselor, or service provider, are you not a VA too?
Why Content Production is Impactful
Most of your job is content production, even if you are technically an attorney or a doctor.
If so, the maximum leverage of your time is to produce “content” instead of processing it, posting it across many channels, or promoting it.
I want to redefine VA as the latter three stages while we, as practitioners, are in the first stage.
If you agree, perhaps we should all be staffing our Content Factories with VAs to handle those three other stages.
My life mission is to create a million jobs for international workers to serve us in this way.
I have explained “how”; it has an embedded video explaining the people, processes, and platforms to enable this for us all.
How to have a significant impact on small ad budgets?
It’s just such an intelligent way to manage risk for people that are risk-averse and hate losing money on ads.
Do a dollar-a-day strategy against your top content that has worked with organic; also have 1-minute video ads that drive eyeballs to the top content.
What do you think?