Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar a Day strategy.”
How did I do it?
I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet that I felt had a lot of value for his core audience for $1 a day, just to generate engagement.
He was in Pakistan speaking at a conference, so I boosted his video to the attendees there. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.
When you start to go viral, you can rely just on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.
Your audience wants to relive highlights, so boost those.
Who would have thought that this picture with @darrylleeisaacs would get a lot of personal injury attorneys following him?
How do you know you have a winner?
Tweets that got over 20% engagement are winners— meaning 2 in 10 people clicked on it, viewed his profile, commented, etc. Normally, he got 2-3% engagement, which is why I needed to tweet 100 times to find approximately 10 winners.
This is his best post, getting penny engagements, and 5% of people who saw it followed him. @sunnyaliEC is the most loved entrepreneur in Pakistan.
I’ll bet you have dozens of pictures on your phone with someone well-known, where you can honor them with gratitude. The most connected people in any industry are the conference organizers— honor them!
The Misconception
Some people think Twitter is only text. But his videos often get over 50% of people stopping to watch. And then when I boost, my cost-per-view is fractions of a penny.
I literally grab pictures and videos straight from my camera roll. For example, this book was given to him by @kfreberg–the #1 PR professor in the US. I tagged her and boosted it to her followers- super relevant for both of them.
It’s just as hard to go from 10 followers to 100 followers as it is to go from 1,000 to 10,000. Use $1 a day to speed up the beginning of that curve. Promote a friend’s company like @blusharkdigital so they share your posts.
Watching the magic of the Dollar a Day strategy unfold
A week later, he hit 15,000 followers and also got a blue check. This increased his engagement rate by 30%–more trust. If a post would have gotten 100 likes, he’d get 130 likes.
Unlike other networks, no extra cost to post a pic.
I also found content that worked elsewhere and repurposed it into Twitter. Reddit is my favorite source, followed by blog posts he’s written, snappy things I overhear friends say, and Facebook. Build threads like this to stack engagement.
Dollar-a-Day works wonders!
I invented the Dollar-a-Day strategy 15 years ago and works on all social networks.
You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I’ve shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to his expertise, his followers would be low-quality and random.
I used high-engagement posts to break through the noise, allowing people to see that his expertise is worth looking at and listening to.
It is a relationship-building strategy called FGF— Find, Give, Friend.
You may be posting really good tweets, but when you have no followers, nobody will see your stuff!
Unfortunately, he failed to take care of what I had built for him because of unacceptable business practices. If you’d like to know more about that, read the two articles below.
It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself.
I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)
But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.
I did a killer 90-minute training with John Jonas on how he built a site with 2 million virtual assistants and how to hire your own VAs to do your marketing.
But it will take 2-3 weeks to turn around this episode, maybe longer because of follow-ups and confusion from many cooks in the kitchen.
Grant Cardone made a one-minute video for me on how to make a one-minute video.
Ironic.
But it will take days to run it through the Content Factory and turn it into social media posts that we boost for a Dollar a Day.
The dread of how long it takes to go through this whole thing prevents you from making content, even if you use Fiverr or have an army of VAs.
But what if you needed only 1/10th the time?
Me sharing my expertise
Create Content Factory
Would you be willing to make more content like a “walk and talk” in your morning exercise routine, a 15-second tip while you’re driving (hands-free and safely, of course), or a 5-minute “how to” after a frustrating client meeting?
A galloping horde of robots is coming our way, eagerly peddling their automation and tools, proclaiming content nirvana.
It’s all a lie.
Because there is no one tool that “does it all,” even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.
And the social media agencies incessantly bang on our doors, hoping we’ll buy their packages attractively dressed up like Girl Scout Cookies.
But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.
No amount of fake followers or bogus influencer campaigns will drive sales. And you know it.
They’re robots, too, just more expensive.
The solution, which is not available for $1,997 or a “secret” mastermind, is to build your Content Factory to process the content you and your customers create.
Check out the Content Factory, a process more than a focus on any particular tool.
It will change how you think about marketing.
I think you’ll find that it’s more about the process to extract what’s in your head.
Attend a meeting, respond to an email, write a few lines of code, build a landing page, film a course, negotiate a contract, speak on stage, run an ad campaign, and even make this post.
It’s just content production.
Contrast that with someone that builds physical products or renders a physical service, where you have physical raw materials, equipment, and inventory.
Because I don’t render a physical product or service (except those clever face socks), I’m a VA.
A few friends have stated that I’m the world’s most prominent VA since we have hired an army of them and helped others employ many more.
But if you are a coach, consultant, speaker, author, counselor, or service provider, are you not a VA too?
Me, sharing my expertise
Why Content Production is Impactful
Most of your job is content production, even if you are technically an attorney or a doctor.
If so, the maximum leverage of your time is to produce “content” instead of processing it, posting it across many channels, or promoting it.
I want to redefine VA as the latter three stages while we, as practitioners, are in the first stage.
If you agree, perhaps we should all be staffing our Content Factories with VAs to handle those three other stages.
Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system.
Making content is more straightforward than uploading, coordinating, posting, and cross-posting. For example, yesterday, I recorded a 5-minute video on Tik-Tok ads, and it turned out to be an article and a set of social media posts. It took about an hour with the Jasper, Descript, and utilizing other AI tools to manage it.
It took me almost an hour of a training session with John Jonas about how he created a site with 2 million virtual assistants and how one can hire his own VAs to do the marketing. The episode further will take 2-3 weeks to create a boom in the market, or it might take longer than usual because of some confusion since there are so many different ideas circulating in the scene.
A Minute Hurdle*hidden secrets*
It is rather amusing that Grant Cardone makes me a one-minute video about how to create a video that is one minute longer. But it must consume days to move it by the Content Factory to turn into social media posts that we enhance for a Dollar a Day. There is only one thing that can stop you from creating content: fear of timelessness or how long it will take to go through all this confusion and mess despite having an army of VAs.
A Fool’s Paradise*hidden secrets*
But if somebody gave you 1/10th the time, would you still be eager to create more content, just like walk and talk in daily routine, or it might be a 15-second suggestion between driving a car, or it might be those ‘’how to’’ 5 minutes after a frustrating meeting with a client.
If we imagine a single instrument that can accomplish everything, we are in a fool’s paradise. Even so, some software companies may display their logo in the center of the layout, with spokes extending outward to represent all the other tools they replace. No doubt, there are some hidden secrets behind social media.
Honesty is the Best Policy*hidden secrets*
Our doors are constantly being pounded by social media companies pleading with us to buy their packages, enticingly disguised as Girl Scout Cookies. We are putting other turds into the punch bowl by mindlessly posting on social media, such as X pieces of weekly content on Y social media channels.
No number of false followers or influencer marketing campaigns on social media will increase sales, and everyone is aware of this. They might even be robots and more expensive.
Be Your Own Master*hidden secrets*
Create your Content Factory to process the content you and your customers create. This is the only solution that does not cost $1,997 or require access to a hidden mastermind.
In the same way that I don’t want to learn how to fix my car but also don’t want to be ripped off by a technician, someone who is too busy to learn about tools might want to look at the Content Factory method.
You’ll probably discover that it’s more about the procedure to get what’s in your head extracted, altered, and released through various channels. We are separating the creation of material from its dissemination; don’t tell the social media “experts” though; they’ll lose their cool.
It now only costs $1 and takes 3 minutes to edit an episode instead of $500 per episode and a week of labor-intensive, expensive software.
The ums and ahs are automatically removed, and the sound is cleaned up. You are producing social snippets, transcription, etc.
Are you now excited to finally get your Content Factory going and have the wool lifted from your eyes?
The purpose of the Content Factory is to create your content with people who are working for you and will do everything on their own because you hired them and trained them according to your brand requirements. So, what you need to do is learn the process. And the process is about how to build your own Content Factory.
Here’s the solution– and it doesn’t require having a big following.
Involve other people to get their engagement on your posts– talk about them, not you.
Engage on other people’s posts, so they engage on yours– don’t expect everyone to come to you first.
Dollar a Day Strategy
And finally, use my Dollar a Day strategy to boost any post you have to any audience you want to reach on any social media channel, potential clients, the media, your wife, people in your industry, etc.
Use dollar a day on either super targeted influencer posts or sales-related posts to avoid Facebook dropping down and stopping organic reach on pages.
