I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have to spend at least a couple of minutes on the landing page or take actions of an interested buyer.

But before you get mad at Facebook, consider that Google is even more adept at using your data for the benefit of others. What does this mean for all of us? If you’re the little guy in your industry, your Dollar a Day ads on Facebook and YouTube that drive strong engagement and buying signals will do even better. You’re benefiting more from your competitors than they are learning from your data.

Take Kim Butler, for example. Through her company, Prosperity Thinkers, she helps people manage their personal finances from her home in Texas, serving clients nationwide. By adopting the Dollar a Day strategy, she’s extended her reach on Facebook, connecting with a broader audience and sharing her expertise on personal finance and wealth-building.

The short-sighted marketers will be offended that the networks are getting smarter and sneakier about using their data in an increasingly pay-to-play system. The smart marketers understand how to align their interests with the interests of the network to generate high engagement signals through truly interesting content that gets boosted via the Dollar a Day testing strategy, turning the knob up to thousands of dollars a day on content that works.

Easy win: look at your best-performing organic posts, even from years ago, and start boosting them to generate more signals. If you’re already making clients happy and have been collecting proof of this, you should look at my Dollar a Day course and 6-week done-for-you program.

Want to know how smart marketers are adapting to AI-powered ad systems?

Here’s how to get lead and conversion signals back to Facebook in 5 minutes, even if you’re not technical.

And here’s our 6-week done-for-you program for Dollar a Day, including the specific ingredients you’ll need to be able to succeed.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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