Dennis Yu

What Qualifies You to Provide a Credible Opinion

Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by experience or not.

And the more people you have, the more unsolicited opinions you’ll have coming at you– from family, friends, people who work for you, and random people on the internet.

The tricky balance is allocating enough time for people and making them feel like they’re heard while not making everything open to debate.

As a leader, you often have to put your foot down and hope everyone supports the decision enthusiastically and understands why.

Ultimately, the leader makes the decision.

Ray Dalio covers this expertly in his book, Principles.

The Dunning-Kruger Effect (incredible concept) says that the most uninformed people have the strongest opinions.

The antidote to DK is #LDT (learn, do, teach)— to only voice your opinion when you have learned something and implemented it successfully yourself many times to have a credible opinion.

#LDT for giving credible opinion

To provide advice, even when you really believe in something without achieving it yourself, is to be a backseat driver or armchair quarterback.

I constantly catch myself and others voicing opinions on something. Then consider if the opinion is backed by a successful implementation to ensure that it is not from a hypocrite or an unknowing and well-meaning victim of DK.

I’ve discussed this at length with mentors many levels above me, but never yet found one who has been able to get people in a large organization to understand #LDT (to provide an opinion only when qualified).

I thought there must be a way to teach this seemingly simple concept– since it would open the eyes of many.

But my mentors have said the solution is not to force this learning on people but to have a super high bar in the first place (avoiding the problem altogether).

Isn’t it incredible how good, intelligent people can come to opposite conclusions?

How do you address leadership challenges?

See how Extreme ownership has taught me that there are no bad teams, only bad leaders.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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