Summary. iTK9 is a board-and-train dog training academy in Waterford, Ontario, that has trained more than 2,500 dogs for more than 2,500 clients over 10-plus years. Owner Jason Wright closes the sale on a call, then sends a Whop checkout link within minutes, with Splitit financing offered on the same link. If you run a dog training business and lose clients between the verbal yes and the payment, this is the mechanism to copy.
What iTK9 was doing before Whop
Before Whop, iTK9 sold the way most trainers sell. The owner talked to the client, the client agreed, and then someone chased a bank transfer or waited on an invoice.
That gap cost sales. A client who said yes on the call had until the money moved to think it over, and some of them did. Whop’s write-up does not say how many sales were lost, only that the gap was the problem.
What changed on Whop
iTK9 now uses four Whop pieces: checkout links, financing through Splitit, invoices, and Tap to Pay on iPhone. The one that matters most is the checkout link, sent within minutes of the sales call.
Whop’s write-up puts the mechanism in one sentence: “With the sale locked in verbally, getting that link in front of a client within minutes of the call means commitment is captured before second thoughts set in.”
Financing sits on the same link. iTK9 uses Splitit, one of ten buy-now-pay-later options Whop offers. iTK9 receives the full payment upfront and the financing partner handles the client’s repayment schedule. The write-up’s reasoning: “When you remove the price as a barrier, the decision becomes much easier.”
Invoices cover the clients who still want one. Tap to Pay on iPhone handles the in-person moment, such as the day the dog is dropped off. The write-up’s point is that the sale itself does not happen at a terminal; the terminal is for what comes after.
The numbers
Whop’s write-up does not publish iTK9’s revenue, program prices, financing approval rates, or how much the close rate went up. What it does document:
- 2,500-plus dogs trained, for 2,500-plus clients, over more than 10 years.
- Four board-and-train programs, running 2 to 8 weeks.
- A free 15-minute assessment call at the front, and 5 hours of owner coaching at handoff.
- Splitit financing, with iTK9 paid in full upfront.
- 38% of Canadian households own a dog, a figure the article cites for the size of the market.
What I would tell a dog trainer to copy
Send the link before the client has time to think. Not that evening. Not the next morning. iTK9’s whole result comes from shrinking the gap between the verbal yes and the payment to minutes.
Offer financing on the assessment call, not after the objection. A 2-to-8-week board-and-train is not a small purchase for most families. Put the monthly number next to the full number on the same link and let the client pick.
Measure it before you change anything else. Set up Google Analytics 4, Tag Manager and Search Console, and fire a conversion event when a checkout link is paid. If you do not know your assessment-call-to-paid rate today, you cannot prove the link improved it.
Get proof you can show. iTK9 has 2,500 dogs behind it. You have handoff videos, before-and-after clips, and owners who will say their dog’s name on camera. One page per program, with the real dogs on it, will do more than a generic training page.
Then put a dollar a day behind the handoff videos that already get shares. Do not boost the ones that do not.
Who this is not for
Whop is a checkout, financing and storefront layer. It does not schedule kennels, track vaccination records, or replace your accounting. The base rate is 2.7% + 30¢, 20 basis points under Stripe’s 2.9% + 30¢, but optional layers (managed tax at 2%, orchestration at 0.8%, billing at 0.5%) can push the stack above Stripe if you turn them all on. Financing is not available on day one: you need $30,000 processed from 10 or more customers in 90 days and a dispute rate under 2%, and it is not offered to gambling, sports betting, trading signals, credit offers or adult categories. If you are doing three board-and-trains a month, plan on checkout links first and financing later.
If you were going to use Whop anyway
If you were going to sign up for Whop anyway, sign up through my link, dennisyu.com/go/whop, or send me your business name and email and I will submit the referral. Whop pays me a share of its profit on your account; your rate is the same 2.7% + 30¢ either way. In return my team at Local Service Spotlight sets up the AI agents that audit your public reputation, fix what they find, and keep it maintained: a personal brand analysis, Google Analytics 4, Tag Manager and Search Console with conversion events that actually fire, a Content Factory that turns one recording into a definitive article, clips and posts, and a weekly Metrics, Analysis, Action report. That is the work we normally charge dog training businesses for.
Source and disclosure
This story is retold from Whop’s own write-up, How a dog training academy with over 2500 clients runs on Whop (2026-07-19, modified 2026-08-10), which you should read in full. I am a Whop partner and earn a share of Whop’s profit from businesses that sign up through my link. Whop did not pay for or review this article. See Whop for dog training for the other dog training stories and my full notes on what Whop costs, and my main Whop page for the partner program.