Dennis Yu

Ads are powerful when they're relevant.

Some time ago, Proctor & Gamble came out, and they said, “You know what? We’ve tried this whole online advertising, and we just found that traditional works better.” Well, if you approach Facebook with a traditional mindset where you have just one creative that you blast out there to everyone, it’s not going to work great for you.

The power of Facebook is that you can sequence messages. The average consumer needs seven touches with a brand before they’re going to convert.

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CMO strategy guide: The Facebook Masterclass for marketers


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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