Dennis Yu

The Hammer Is Hiring a Manager for Our Content Factory

Darryl Issacs, a Personal Injury Attorney at Issacs and Issacs– The Hammer, needs a business person to help him drive more cases to grow his law firm using Content Factory.  Google “Dennis Yu Content Factory” or “Digital Marketer Content Factory” to understand these four stages. Darryl’s producing a ton of content as a figurehead, but he has other partners and attorneys, and he needs to create content in Spanish. The firm handles various cases nationwide, including truck, motorcycle, and car accidents. One way to manage this content is by using a team of virtual assistants to capture the stories of clients who have experienced life-changing accidents and share them to help more people. When producing content, it’s important to have a strategy and repurpose it for multiple channels, not just TikTok, YouTube, or Facebook.  Then we will boost it using the dollar-a-day strategy– Which is the last stage in Content Factory. The beauty of managing this content factory is that you can show that you’re managing and growing the firm, provably and analytically. This position has the potential to be very well paid, especially if you can show that you can drive results and understand the different stages of the content factory. When applying, it’s important to show that you understand the business side of things and can generate results, not just list your resume and years of experience.  If you can prove you can drive results and understand the process, you might be eligible for bonus compensation.

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Effects of Good Hire And Bad Hire On Your Business

Don’t worry about overpaying for talent. The cost of a bad hire is 20 times that. Mistakes cost you money, reputation, and sanity. A bad hire infects the rest of your team. When they finally leave, you also lose the investment you made in them, plus you have to rescue projects they abandoned. On the other hand, a great hire takes the burden off your shoulders instead of creating more problems for you to solve. They anticipate what’s needed and spring into action without you needing to initiate it for them. Their value keeps multiplying over time since they know your business well and build up teams, scaling the goodness. When this happens, reward them handsomely and proportionately to their value. The most successful entrepreneurs I know are not the smartest or hardest-working people. They build up great teams around them. Same mistake as hiring someone you like, whom YOU believe in, but they haven’t demonstrated that they are committed. They will give up easily, causing you to lose the investment you’ve made in them. Avoiding loss is the key to hiring instead of trying to give everyone a chance. See my blog post on the “5 most important traits to run a successful business” and Having Good People Is Key to Your Business!

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Mistakes to Avoid When Applying for a Job

If you are reading this, you can get a job with us.  We are hiring like crazy because we are fortunate to have many clients and partners. I’m going to tell you about some mistakes people make when applying. By avoiding the three common mistakes and following the instructions, you will be ahead of anyone applying for a particular position. Mistake Number 1 – Zero Preparation The first mistake is to reach out to other folks on the team or me with zero preparation. Do not send a canned message that says, “Dear Sir,” and then it just has stuff that you didn’t put anytime into researching what our company does. If you haven’t seen the tons of projects we have, then you’re going to look like the thousands of other people just blasting their resumes out. Make sure you spend a little time, personalize your message, and say something particular about what you learned. Show that you stand out, which puts you ahead of 95% of other candidates. Mistake Number 2 – Grammatical Errors Watch out for grammatical errors and other kinds of mistakes. If you have capitalization and punctuation errors, it hurts your chances. We are looking at your ability to communicate. Even if English is not your first language, that’s okay. We have a lot of folks in the Philippines, Brazil, Pakistan, and other places. But you have to show that you can communicate very clearly. It doesn’t mean you have to be a writer or to be able to write a book. Avoid grammatical mistakes. Mistake Number 3 – Ignoring Instructions Not paying close attention to instructions. The instructions for any particular job will be something like sending a note to a team member, making a one-minute video and posting it on LinkedIn, or sending something with a subject line or a keyword. Pay attention to the details, as we constantly test your ability to follow directions. This mocks out many candidates because they cannot pay attention to the details. It would be best if you worked closely with other team members when working on a team in different groups.  If you come to me every time, it shows you cannot work in a team. However, that doesn’t mean I do not want to hear from you. Imagine if everyone went to the CEO of Costco across all the different stores of Costco. They would never get anything done because they would just be creating chaos. You must learn to follow directions and know who to contact for whom. It could be another team member. It could be someone who is in a particular group. There are always some instructions, and you have to demonstrate that you can figure out who is the right person to contact or be able to solve the problem for yourself or go to the training. Certainly, reach out when it is a question that does deserve clarification. But remember, if you are implying that the team is evaluating your ability to follow directions, the question you ask tells us your comprehension and how well you understand. Maybe you want to be a project manager, have 20 years of experience running an agency, and want to work with us. That’s great too. Engage and Show your Expertise I can tell you if it’s working for me; I will first see whether you engage with our content and whether you have the expertise. I will look you up and determine the best use of your time and my time. There is so much opportunity in our mission to create a million jobs, and I’m happy that we have friends like John Jonas and our friends with Fiverr, Nelson, who have a bunch of 7 figure agencies and helping other agencies scale. Suppose you are an agency owner reading this for fun, great! We would love to see you hire people; the people coming to our program are not for us. It’s for all of us. We want to create jobs together based on clear, fair instructions for anyone who can qualify and get these things done; doesn’t matter where on the planet if you are a single mom or broke. If you can get the job done, we want to hire you, period. So, I hope that is encouraging for you and that you can step ahead and be ahead of most people who make mistakes when applying for jobs, whether for us or somebody else. Looking forward to seeing your progress, and if by some chance you don’t hear from us or you get declined, maybe you are not ready.  You can always try again. We believe people can constantly improve and accelerate learning. And we are a team that comes from making many mistakes we have seen in the last 20+ years of hiring. Go check it out, and I can’t wait to see your progress along the way.

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3 mistakes that get applicants rejected

Over the years, I’ve hired hundreds of freelancers, VAs, and team members. And here are the three big mistakes that candidates continue to make. Hey, Dennis Yu here. And you’re watching this video because we want to improve your chances of getting a job with us. We’re hiring like crazy because we’re so fortunate to have so many clients and partners, but I want to tell you about some of the mistakes people make when they apply. So the first mistake is that they reach out to other folks or me in the team with zero preparation. So if you send a canned message that says, dear, sir, it just has stuff that shows you didn’t put any time into researching what our company does. You’re not following us on social media. You haven’t clearly seen the kinds of projects that we have. Then you’re going to look like the thousands of other people that are just blasting their resumes out. So number one, make sure you put in a little bit of time and personalize your message to say something specific about what you’ve learned. It will show that you stand out, and that will put you in 95% of the other candidates. Number two is grammatical errors and other kinds of mistakes. So we’re looking at your ability to communicate. If you have errors in there and capitalization and punctuation, that’s going to hurt your chances, even if English is not your first language. That’s totally okay. We have a lot of folks in the Philippines, Pakistan, Brazil, and other places, but you have to show that you can communicate very clearly. It doesn’t mean you have to be a writer or you have to be able to write books or things like that, but just avoid things that are sloppy or have grammatical mistakes. Number three is the follow-up. So when you want to know how you’re doing, then you want to make sure you’re paying close attention to the instructions. The instructions for any particular job are going to be something like sending a note to Juan or making a one-minute video and posting it on LinkedIn. Or send something with a subject line that has a squirrel in it. These are all ways where we are testing your ability to follow directions. So, that’s what knocks out most candidates because they can’t pay attention to detail. And so when we’re working in a team where it’s not just you, but a team of us working together in different groups, it’s absolutely critical that you can work closely with these other team members. If you come to me every single day, that shows that you can’t work in a team, right? It doesn’t mean I don’t want to hear from you, but if you can imagine, like the guy Jim, who started Costco, if everyone went to the CEO of Costco across all the different stores of Costco as they would just never get anything done. Cause it would just be chaos. You’ve got to learn to follow directions and know whom to contact for whom, so it could be other team members. They could be someone who’s in a particular group. There are always some instructions. And you want to demonstrate that you can. Figure out who is the right person to contact or be able to solve problems for yourself or go through the training. Certainly, reach out when it’s a question that does deserve to where there’s a clarification that you need. But remember that if you’re applying, the team evaluates your ability to follow directions. And then, the questions you ask, tell us your comprehension and how well you understand. So if you can follow those three, yes, there’s a good likelihood that you will be way ahead of everyone else. Who’s applying for a particular position, or maybe you want to be a project manager? Maybe you already have 20 years of experience running an agency, and you want to work with us. That’s great too. I can tell you if it’s working for me, the first thing I’m going to do is see whether you’ve engaged with our content and whether you have the expertise, as opposed to wanting to get me on the phone right away, where I have to explain what our company does. Because I’m going to look you up before we meet in the same way, you should look me up and figure out how to make the best use of your time and the best use of my time. So I hope that helps you. Good luck. There’s so much opportunity. I would love to find some way to be able to create a million jobs, which is our mission. And so glad to have friends like John Jonas of online jobs, not pH, our friends at five. Josh Nelson who’s got a bunch of seven-figure agencies in his group.So we’re helping agencies scale. If you’re an agency owner and you’re listening to this, watching this just for fun, by the way. Great. We would love to see you be able to hire more people. And the people that come through our program, it’s not just for us; it’s for all of us. So we want to create jobs together based on clear, fair instructions that anyone who can qualify, anyone who can get these things done, doesn’t matter where on the planet, doesn’t matter if there’s something. It doesn’t matter if they’re broke; if you can get the job done, then we want to hire you. So I hope that is encouraging for you. And I hope that you can step ahead and be ahead of most of the people that make mistakes when they’re applying for a job, whether it’s with us or somebody else. So looking forward to seeing your progress, and if, for some chance, you don’t hear from us or you were declined because maybe you’re not ready. We

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Here are our hiring process and deboarding process.

In 2020, you need systems and processes to get the work off of you. That means you need a simple, hassle-free way to hire and fire people. If you want more freedom, you need to DELEGATE the work– not HUSTLE harder. And have repeatable processes that govern the work that your people are doing. Want to know my secret weapon and a sneak peek into my focus for next year? Watch closely what Keap, Fiverr, and Onlinejobs.ph are doing with us.

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I posted two jobs for hiring 3 VAs and got 285 applications in the last 24 hours.

Want to know the super-effective process for how we quickly and accurately narrowed the list down to just 15 and then down to the final group? In short, we put a ton of detail in our postings, especially with article links and a codeword for them to use in the subject line of their initial response. RABBIT is the one for our VA and SQUIRREL is for the designer. Gmail sorts by threads and by subject lines, so they automatically group responses.50% get knocked out instantly, but sometimes I’ll make an exception (see canned note #1). Of the initial cut, we look to see if they have personalized their response.Another 50% of that gets knocked out. Of the most promising remainder, we look at:# Did they include a one-minute video?# How good is their English?# How strong are their portfolio and profile?# Do they have a cheerful, positive personality? Maybe means no– so if not HECK YES, then NO, since there are so many amazing ones. Then we provide one sentence of personalization, not just to show we care, but to ask them follow-up clarification questions. And then we paste in canned note #2, for more content to consume and another video to make. Of the 5% that pass this filter (which is still 15 people out of 300), we are reasonably certain they would be great employees. However, we want our internal people to screen them and pick 3-4 of the remainder to hire. Of course, we don’t have to hire 3-4 people– we could do more or less based on the pool and our needs. Our needs have been growing for this type of support. But generally, we should be able to get:# one designer– to help out with guides, infographics, client proposals, skinned documents, personalized dollar bills, website tweaks, video effects, and technical stuff.# 2 general VAs– to help with basic operational tasks: creating basecamp projects, assembling documents, transcribing videos, editing content, Excel work, and project management. When we get strong, full-time folks that want to do this as a career, we don’t get the flakiness that we have designed for in the specialist program, since these internal folks must be stable and here for the long run. They’re also paid less– most are making $4-6/hour, which is good money, even for a college grad in the Philippines. We’re basically doubling this since we want the best– folks who don’t need micro-managing and can cover multiple positions.

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Hiring VAs through Onlinejobs.ph

Logan Young, and John Jonas talk about why we use Onlinejobs.ph to hire VAs and new prospects, and why you should too. John: Hey! This is John and Logan again. Up here on the roof of my house.   Logan: Beautiful scenery of Utah.   John: It’s wonderful.   Logan: Yeah. It’s, I mean I live in Arizona, it’s a desert, so a place all these mountains with cactuses and..   << both laughing>>   John: So, I know that you have hired a bunch of VAs in the Philippines. I know you’ve hired some of them from onlinejobs.ph, which is my website, obviously. Tell me about your experience in using it. Is it positive? How many people are you finding? Are you getting a lot of applicants? What, How has it been?   Logan: It’s been great! Very positive. We’ve been super happy with the success we’ve had. And, you know, obviously, everything’s super organized, by like the tasks they’re able to do and what vertical they fit in to.    So, for us, we’ve run them all through our process and we did a research and we have a full team of VA’s now working with us, all sourced from your site that we visit with them in person. They’re great, fantastic people, hard workers, loyal, everything you hope for. Right? So, for us, it’s been a good experience like beginning to end.   John: Sweet! So, when you guys use it, so there’s a couple of different ways like I will search resumes and contact people, how do you guys, do you guys post a job? What do you do?  What’s your job process?   Logan: We post jobs. We have 6 different roles we’re trying to fill such as we do a ton of videos, as you guys can see, so we’re looking for video editors; we’re looking for people who can manage — do operations; people who can do design because we have different guides and stuff. So, again we have 6 major roles that we are trying to fill. So, based off of those, we post, and then, from there we send them through our qualifying process and we’ve had pry over a thousand applicants but.   John: Through individual job posts?   Logan: Overall. Yeah. Because I mean, it’s like a funnel in marketing. Right? You cast them wide into the top and when you get to the bottom you know, like the cream of the crop, right,  the, let’s see another Latin phrase, the diamond in the rough.   John: Yeah yeah.   Logan: Yeah!   John: Yeah. So, you’ve had a thousand applicants and you guys have a filtering process that just brings in few and outcome the really good ones at the bottom.   Logan: Yeah. Yeah. So, along the way, you know we’re checking for things, we are preempting all the problems that we’ve seen. So, we’re pre-empting people that aren’t going to be strong in communicating, that aren’t as qualified maybe as the resume says for their skills, these different things.    So, we’ll ask them to do these things in part of qualifying process. So, along the way people are just, you know, they’re not the right fit, and then, you get to the bottom. Then those people are the ones.

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Yes, our agency hires young adults

Yes, our agency hires young adults. People constantly question my reasoning behind this. Are these young people truly certified and mature enough to be doing this type of work for big clients and personal brands? The way we ensure accountability and quality performance in our work is through the use of checklists and processes. Our mission for years has been to bridge the gap between formal education and work experience. We intentionally don’t define age limits, not because it would be illegal, but because “young” is a mindset for people able and willing to learn- to become certified digital marketers. Though easily broad-brushed, – there is a spectrum between teachability and maturity.   You’ll want to have a mix of folks to get the best of both worlds. How many 50-year-olds are pros at marketing on Snapchat and TikTok? Yet, how many 22-year-olds understand how to run operations in a 100+ person agency? We have a mix not because we abide by the law, but because it’s good for business. That’s why we build teams that rely upon training and processes, so we all can keep learning. It would be short-sighted and disrespectful to call task-based learning “cookie-cutter”- any more than you’d say a surgeon or airline pilot was mindlessly following cookie-cutter processes. If you’re undergoing an operation at the hospital, perhaps you opt for the most creative surgeon- but I want the result, not the flair. Our goal at Content Factory is to arm these young adults with both the right knowledge and years of real-world experience so that they too can lead effectively and deliver repeatable excellence in their work. What legacy do you want to have on the next generation?

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How to tell if they’re serious or not

Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that actually does only take a minute, or reply to a basic question, do they put it off? Even though they may take a couple days to reply (doesn’t seem like much time, does it?), across many messages, this can add up to months. Watching their ability to iterate also gives them a chance to evaluate their understanding and organization. Do they skip direct questions we ask them or specific tasks? Are they able to pull out answers from the training we provide or Google simple things (what is CTR)? What we’re not saying here is that people should be working nights and weekends. Nor are we advocating that people reply to emails immediately, which creates noise from switching costs. We want to know if they have a bias for action– which is rare. Most people are comfortable and used to letting time pass on the clock because it’s not due yet, there’s no emergency or any variety of reasons. Our buddy, Michael Stelzner, founded Social Media Examiner and owns Social Media Marketing World. He is the dominant player in social media publications and conferences– and told me nobody knows how he did this or even cares to ask him how he did it. The answer is his screening process. For example, people who apply to his company have a series of exercises to complete (as you’d imagine) that are due in one week. Anyone who waits to submit their materials in one week is immediately disqualified. He is looking for folks who start right away, which means they get back something in the next day or so. See how this is intentional and why we must learn to filter for the same reasons. FancyHands and Uber do the same thing. Remember: response time is key—  FH expects a task to be done within 4 hours of accepting it unless it’s more than 20 minutes of work. And Uber is even more strict, as you’d imagine. Both networks require people to work on one task at a time to overcome switching costs, as we do. But we’re more lenient, as we don’t monitor tasks and we allow up to 24 hours TAT (turnaround time) to reply. Managing and scaling operations is something few people understand or have experience with, but think they can give advice on. In the same way, I’ve flown over 4 million miles on airplanes, but I’m not qualified to pilot one. If someone is slow at responding or can’t follow directions, you can expect them to consistently behave this way. One of my favorite ways to screen candidates when I was at Yahoo! and American Airlines was to ask them about qualities they admired in friends and co-workers.  I was looking for examples of getting things done and being resourceful. Asking about their friends is the cleanest read into what the candidate values. Their ability to solve problems is important. Being able to follow a script of rules is good but Jeremy Miller, Founder of Inspired Blue Media, talks about something more important than just being able to follow a script. He hires employees who have the ability to solve problems; not just follow a script. “When working with clients, rarely do things always go the same. The majority of client work is problem-solving and diagnosing. To determine a candidate’s ability to problem solve, you can start by asking them creative questions that have no absolute right or wrong answer. For example, you can ask “What are all the possible uses of a brick for our business?” and see how many different uses people can come up with.” Are the people you’re working with being serious? What tips do you have to promote a positive bias for action? Let me know in the comments!

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How I think about hiring and developing people

We’ve recently tried out some new analysts at Content Factory. Great way to test our 9-level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support.  Harder to go through the program without joining a team for mentorship. We’ve considered eliminating the $10/hr starting position, which handles training and apprenticeship- which requires “hands-on” time from Senior analysts and above. This raises the starting pay to $15/hr and means we have a higher expectation of skills. We’d have fewer “apprenticeship” type positions and young adults would have to qualify at a higher level to join the company. But once they do get in as a Level 2 Analyst, they have a “better” position as a digital professional. And our self-guided training is getting better and better. We offer the training at no cost, regardless– subsidized by our awesome clients. If we keep the Junior Analyst spot as paid and raise it to $15/hour, then we have to increase our prices, though we already operate at just above break-even. Know the old adage, “You can’t teach an old dog new tricks”? Imagine that the person you’re wanting to hire is set in their ways, and is actively refusing to learn your system (be it out of pride, or that they think their experience stands on its own). It’s happened to us before and has cost us thousands while we tried to coax them to cooperate. Forget being old dogs, these are horses we’ve led to water but refuse to drink. So, in our situation, who would you consider hiring: The 20-something-year-old social media generation who grew up on the internet and is still apt to learn, or someone who still types with two fingers, does things “their way”, and are afraid of change? I’m not attacking older people. If you have the necessary skills and the willingness to adapt and learn, regardless of your age, then you would excel in our system. But it doesn’t take a rocket scientist to see that a certain category of worker doesn’t understand the new job economy– which is based on performance and upward mobility, as opposed to having to “negotiate” a corporate job right out of school. But, despite the obvious choice, did you know it’s illegal to discriminate against hiring someone based solely on their age? Be careful about making those old-timers/dinosaur jokes! It could land you in trouble. The Age Discrimination in Employment Act of 1967 prohibits employment discrimination based on age with respect to employees 40 years of age or older. Here are a few key points to remember: Work Place Fairness Here are some examples of potentially unlawful age discrimination: You didn’t get hired because the employer wanted a younger-looking person to do the job. You received a negative job evaluation because you weren’t “flexible” in taking on new projects. You were fired because your boss wanted to keep younger workers who are paid less. You were turned down for a promotion, which went to someone younger hired from outside the company because the boss says the company “needs new blood.” When company layoffs are announced, most of the persons laid off were older, while younger workers with less seniority and less on-the-job experience were kept on. Before you were fired, your supervisor made age-related remarks about you, such as that you were “over-the-hill,” or “ancient.” Workers who are 40 years of age or older are protected by the ADEA from employment discrimination based on age if the employer regularly employs 20 or more employees. Are all older workers protected under the law? No. The ADEA contains several exceptions: Executives or others “in high policy-making positions” can be required to retire at age 65 if they would receive annual retirement pension benefits worth $44,000 or more. There are special exceptions for police and fire personnel, tenured university faculty, and certain federal employees having to do with law enforcement and air traffic control. If these exceptions may apply to you, check with your personnel office or an attorney for details. The ADEA makes an exception when age is an essential part of a particular job — also known by the legal term “bona fide occupational qualification” or BFOQ. For example, if a company hires an actor to play the role of a 10-year-old, or a teen’s clothing store needs models, the ability to appear youthful is a necessary part of the job or a BFOQ. Can an employer ask my age on a job application? Nothing in the ADEA specifically prevents an employer from asking for an applicant’s age or date of birth. However, because such inquiries may deter older workers from applying for employment or may otherwise indicate possible intent to discriminate based on age, requests for age information will be closely scrutinized to make sure that the inquiry was made for a lawful purpose, rather than for a purpose prohibited by the ADEA. What do I have to prove to prevail on an ADEA claim? Claims of unlawful discrimination on the basis of age can be difficult to prove. To be successful, the employee must show that some adverse action was taken on the basis of his or her age. Such an adverse action can be shown by direct evidence, but such evidence is not usually available. It isn’t enough for an employee to show that he or she was replaced by a younger person, although this fact can serve to strengthen a claim under the ADEA. An employer can only be held liable for age discrimination if the employee can show that an intentional action was taken against the employee because of the employee’s age. It’s considered age discrimination if you directly told applicants you were looking for young workers only or if you stated in the job application/job posting that the job was only for young adults. You can, however, tell a person that they

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