Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to […]
How the 300,000 EscapeArtist members can find a home on Facebook Read More »
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per
Why I create new accounts for all of our Facebook ad clients Read More »
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the
A 3-minute fix to setting up a new Facebook ads account Read More »
Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook
How to streamline your campaign organization Read More »
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for
Hotwire.com: The blunder of not valuing your most important customers Read More »
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to
How to diagnose newsfeed burnout Read More »
Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their
Using custom audiences to boost sales Read More »
Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number
How do I tell if my Facebook ad is working or not? Read More »
If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to
Power Editor Bug: Friend of Fan Targeting Disappearing Read More »
How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the
The Mechanics of Facebook Ad Budgeting Read More »