Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
New RHS ads on Facebook increase CTR 300%
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives....
Read More
B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type
Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office...
Read More
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime
Who doesn’t like the surprise gift in their mailbox? One of our favorite things to do after meeting with friends and business partners is to choose something relevant to...
Read More
Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already...
Read More
Website Custom Audiences are the BEST thing on Facebook
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just visited these sites and immediately, they are showing me...
Read More
What do Alex Houg and Star Wars have in common?
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this is an ad? Maybe Facebook will bring back the...
Read More
Sadness… No more “always on” Facebook ads
This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post. So now the world of Facebook...
Read More
A dead post from 3 years ago suddenly comes alive– and my guess why
I wrote a blog post on project management three years ago. It sat dormant. No hits. And then a few weeks ago, it got 1,792 pageviews. All organic. No...
Read More
100% CTR– is it real?
Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting...
Read More
Why Facebook’s New Business Manager is a good thing for Everyone
A couple of weeks ago, Facebook quietly released business.facebook.com. Go check it out, if you haven’t already. It’s all right there in their video. You can manage pages, multiple...
Read More
Facebook’s ad groups/sets– how to best use them
Google PPC pros have long-awaited this. First off, relax! You don’t need to do anything with your existing campaigns. Each of your ads lives in their own ad set...
Read More
$88 to reach 360 people?
That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since...
Read More
Ready to Level Up Your Marketing Game?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!